The importance of expertise and thought leadership Marcomms today
Experts and thought leaders can make a powerful difference to a business if their skills are harnessed in the right way. So what...
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- Mar 2
- 4 min
Today’s PR Tactics: Building a PR and Marcomms Strategy For a Modern Business
Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for...
- Jan 23
- 3 min
Selecting marketing and PR agencies: 11 things to consider
Choosing an agency to help deliver key aspects of your marketing or PR is a big decision for any business. After all, you’re going to...
- Dec 2, 2022
- 5 min
Pros and cons of working with a marketing agency
The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...
- Nov 21, 2022
- 3 min
Press Release: Digital efficiencies attract alternate venues to Hotel PMS
Leading hotel management system SIHOT is proving its worth to non-traditional accommodation providers and hospitality venues. Germany, 15...
- Sep 30, 2022
- 2 min
Sihot Appoints COO and reshapes operations to extend commitment to delivery and development
Global PMS restructures with new unified operations division to support expansion and growth led by Diogo Llorente, COO and Michael...
- Sep 20, 2022
- 3 min
Press Release: Mentor Group Wins 2022 SaaS Awards
International Software Awards Program Announces Winners New York, NY – 14 September 2022 – Mentor Group has been declared the winner of...
- Sep 8, 2022
- 3 min
Press Release: Etihad Airways Signs Partnership with BD4 to Optimise Digital Touchpoints
Frankfurt, Germany - 7 September 2022: BD4 - the leading AI-driven real-time profiling and decisioning platform for travel and retail...
- Aug 24, 2022
- 5 min
How to annoy a journalist and waste your time with the press
Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...
- Aug 18, 2022
- 3 min
Press Release: Retailing Hotels Increase Direct Revenue by 40%
Revolutionary all-in-one hotel ecommerce platform, onejourney by Journey Hospitality, solves multi product conundrum for hotels....
- Aug 17, 2022
- 2 min
Press Release: BD4's Personalization Cleared for Take-Off at Royal Air Maroc
BD4 wins at the airline’s inaugural Digital Open Innovation Awards and initiates project to improve engagement with anonymous website...
- Aug 5, 2022
- 3 min
Press Release: Hotel Profitability Automated with Intelligent Use of Data
SIHOT Extends IDeaS G3 RMS Integration To Maximize Profitability by Utilizing Extensive Data Points Germany, 2 August 2022: Machine...
- Jul 5, 2022
- 6 min
Targeting the Spanish PR Market
When working with Spanish media it is important to account for cultural differences. While Spanish media may have similar processes and...
- May 11, 2022
- 3 min
Press Release: BD4 to Help Retailers Travel Forward
German-based personalisation specialist rebrands from bd4travel as it expands services to new industries and targets new markets...
- Apr 8, 2022
- 5 min
How to Turn Around your Business with Communications
Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...
- Mar 24, 2022
- 5 min
The Power of Industry Events
The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...
- Feb 2, 2022
- 6 min
What’s the difference between earned, owned and paid content?
With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...
- Nov 25, 2021
- 5 min
20 reasons to run a PR media campaign
Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...
- Sep 10, 2021
- 8 min
13 pitfalls to avoid in your value proposition and market positioning
How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...
- Jul 9, 2021
- 4 min
The value of competitions, giveaways and reader offers
The term ‘public relations’ covers a multitude of communications and promotional methods and one of these is competitions, giveaways and...
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