Nov 22, 20235 minMarcommsWhat B2B Marketers want: 2023 insightsThe latest Business Barometer from Sapio reveals a resilience in marketing Marketers have always been pretty resilient. Anyone who works...
Sep 7, 20235 minDigital MarketingB2B Marketing - How to get the most from LinkedInAs LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum...
Sep 6, 20234 minDigital MarketingHow to measure your marketing Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be...
Aug 6, 20233 minMarcommsWhy marcomms is more important than sales: changes in B2B buying and sellingIn the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This...