The importance of expertise and thought leadership Marcomms today
Experts and thought leaders can make a powerful difference to a business if their skills are harnessed in the right way. So what...
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- Mar 2
- 4 min
Today’s PR Tactics: Building a PR and Marcomms Strategy For a Modern Business
Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for...
- Jan 23
- 3 min
Selecting marketing and PR agencies: 11 things to consider
Choosing an agency to help deliver key aspects of your marketing or PR is a big decision for any business. After all, you’re going to...
- Jan 10
- 3 min
How communication engagement alleviates challenges
Every business comes across commercial or internal operational challenges from time to time. But the businesses that are underpinned by a...
- Dec 2, 2022
- 5 min
Pros and cons of working with a marketing agency
The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...
- Nov 25, 2022
- 4 min
Preparing the business for growth: what does success look like?
If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...
- Nov 23, 2022
- 17 min
The human in hospitality: empathy & authenticity
Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...
- Aug 24, 2022
- 5 min
How to annoy a journalist and waste your time with the press
Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...
- Jul 5, 2022
- 6 min
Targeting the Spanish PR Market
When working with Spanish media it is important to account for cultural differences. While Spanish media may have similar processes and...
- Jul 4, 2022
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- Jun 26, 2022
- 5 min
Are B2B Events Worth Investing In?
A look at event trends in B2B marketing to help you decide if events are worth the investment It’s long been said that people buy from...
- Jun 17, 2022
- 6 min
7 key characteristics of a successful market expansion strategy
How would you define success in terms of market expansion? Is it about increasing sales regardless of geography, expanding into new...
- Jun 10, 2022
- 4 min
What your customers need to know about your product nowadays
Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
- May 16, 2022
- 4 min
The key signs of an under penetrated market
What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...
- May 16, 2022
- 4 min
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
- May 16, 2022
- 4 min
Everything you need to know about expansion marketing
If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...
- May 12, 2022
- 6 min
How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
- May 11, 2022
- 4 min
What is market penetration strategy? Everything you need to know
Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...
- Apr 30, 2022
- 7 min
How to Get the Sales Team on Board with Marketing
9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...
- Apr 25, 2022
- 5 min
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
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