What B2B Marketers want: 2023 insights
The latest Business Barometer from Sapio reveals a resilience in marketing Marketers have always been pretty resilient. Anyone who works...
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- Nov 20
- 15 min
Digital Marketing – performance metrics that drive revenue
In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey...
- Nov 13
- 14 min
Digital Marketing: Optimising the direct channel
We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings...
- Sep 7
- 5 min
B2B Marketing - How to get the most from LinkedIn
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum...
- Sep 6
- 4 min
How to measure your marketing
Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be...
- Jun 24
- 3 min
Cision - Global State of Media Report - 2023
We always look forward to reading Cision’s annual report - there’s so much ‘food for thought’ to help us better engage with the media and...
- May 31
- 15 min
Hoteliers' Voice S3E1 - How Best Western built a direct campaign with guest profiling
Chris Bowling, Head of digital marketing and ecommerce at Best Western UK joins us as our guest for Hoteliers' Voice to share how they...
- Mar 9
- 10 min
IHTF 2023 - Where to focus on tech for the guest experience
In this episode we're joined by Nils Ziehn, limehome’s Vice President of Product & Business Intelligence and Antonis Chalkiopoulos, CEO...
- Feb 21
- 7 min
IHTF 2023 - How Best Western is investing in its direct bookings
Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working...
- Dec 2, 2022
- 5 min
Pros and cons of working with a marketing agency
The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...
- Nov 23, 2022
- 17 min
The human in hospitality: empathy & authenticity
Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...
- Oct 17, 2022
- 4 min
How a content strategy improves your business
Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel A...
- Sep 5, 2022
- 3 min
Best digital marketing tools for start ups
Building a successful start-up is challenging. But the best digital marketing tools will give you an edge over your competitors and the...
- Mar 7, 2022
- 6 min
The ultimate guide to B2B content marketing strategy in 2022
Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...
- Feb 2, 2022
- 6 min
What’s the difference between earned, owned and paid content?
With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...
- Oct 4, 2021
- 9 min
Why the cost of acquisition bad for your health
By Ryan Haynes, Haynes MarComs and Andy Headington, Adido. Digital marketing is now the status quo when it comes to marketing, and while...
- Jul 21, 2021
- 6 min
What to consider when building your website (for start-ups)
How to create a website for startups You’ve landed the funding and are ready to sell your service or product. But how do you cut through...
- Jun 1, 2021
- 5 min
How to Keep Your Email Database Alive
A guide to keeping lists clean and making the most of engagement to contribute to your bottom line In email marketing, it’s quality not...
- Mar 2, 2021
- 3 min
How to stay in touch with your target audience
The last year has brought upheaval to almost every aspect of society. Record numbers working from home; businesses pivoting direction to...
- Dec 14, 2020
- 4 min
5 ways to improve digital visibility
It's all about the digital. Consumers and business professionals were forced to ditch their traditional analogue way of doing things. Out...
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