Future of Regional Aviation
Joined by Roope Kekalainen (CEO) and Jari-Jussi Viinikkala (CFO, the co-founders of Lygg present their vision for the future of regional ...
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- Jul 4, 2022
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- Jun 26, 2022
- 5 min
Are B2B Events Worth Investing In?
A look at event trends in B2B marketing to help you decide if events are worth the investment It’s long been said that people buy from...
- Jun 10, 2022
- 4 min
What your customers need to know about your product nowadays
Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
- May 16, 2022
- 4 min
Conversations from International Hotel Technology Forum 2022
After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
- May 16, 2022
- 4 min
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
- May 12, 2022
- 6 min
How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
- May 11, 2022
- 4 min
What is market penetration strategy? Everything you need to know
Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...
- Apr 25, 2022
- 5 min
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
- Mar 24, 2022
- 5 min
The Power of Industry Events
The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...
- Mar 7, 2022
- 6 min
The ultimate guide to B2B content marketing strategy in 2022
Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...
- Jan 5, 2022
- 5 min
Top marketing trends for 2022
Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...
- Nov 25, 2021
- 5 min
20 reasons to run a PR media campaign
Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...
- Nov 10, 2021
- 5 min
What is a value proposition?
Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...
- Nov 9, 2021
- 1 min
As featured on Companies Digest - Preparing to outsource marketing
When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...
- Oct 12, 2021
- 3 min
Face up to it: the importance of in-person meetings
Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...
- Sep 10, 2021
- 8 min
13 pitfalls to avoid in your value proposition and market positioning
How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...
- Jun 16, 2021
- 3 min
Creating a media database
You may not always have the budget for an agency or the team resources or skills to run PR. While this may make your life a lot harder,...
- Jun 16, 2021
- 6 min
How to create a company news agenda
What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...
- Jun 8, 2021
- 5 min
What to consider in creating stakeholder comms frameworks
Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...
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