What B2B Marketers want: 2023 insights
The latest Business Barometer from Sapio reveals a resilience in marketing Marketers have always been pretty resilient. Anyone who works...
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- Oct 31
- 3 min
‘Infinite Selling’ confronts the business identity crisis hindering revenue transformation
Matt Webb and James Barton lift the lid on the challenges of revenue transformation to re-envision a new sales ethos and methodology for...
- Sep 13
- 15 min
10 simple rules for hospitality IT projects
Diving into the 10 rules for approaching IT projects in hospitality with Frank Wagner, Director International Sales – Hospitality Group...
- Sep 13
- 2 min
Independent hoteliers get a voice at IHS London
The Independent Hotel Show has partnered with Haynes MarComs to lead technology conversations with hospitality leaders at this year’s...
- Sep 7
- 5 min
B2B Marketing - How to get the most from LinkedIn
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum...
- Sep 6
- 13 min
Charity time - Hospitality Action, supporting industry workers
Hospitality Action is one of the leading industry charities supporting hospitality workers through crisis. In this episode we learn more...
- Aug 6
- 3 min
Why marcomms is more important than sales: changes in B2B buying and selling
In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This...
- Apr 6
- 4 min
The importance of expertise and thought leadership Marcomms today
Experts and thought leaders can make a powerful difference to a business if their skills are harnessed in the right way. So what...
- Mar 2
- 4 min
Today’s PR Tactics: Building a PR and Marcomms Strategy For a Modern Business
Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for...
- Jan 9
- 12 min
How Louvre Hotels uses Robotic Process Automation
We explore Robotic Process Automation (RPA) and how this is being applied to hotel tech environments to ease the administrative burden on...
- Nov 30, 2022
- 3 min
Press Release: RobosizeME® secures industry leaders for Advisory Board
Specialist in Robotic Process Automation (RPA) for hospitality to build on initial success RPA to save staff from menial administrative...
- Sep 25, 2022
- 10 min
Future of Regional Aviation
Joined by Roope Kekalainen (CEO) and Jari-Jussi Viinikkala (CFO, the co-founders of Lygg present their vision for the future of regional ...
- Jul 4, 2022
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- Jun 26, 2022
- 5 min
Are B2B Events Worth Investing In?
A look at event trends in B2B marketing to help you decide if events are worth the investment It’s long been said that people buy from...
- Jun 10, 2022
- 4 min
What your customers need to know about your product nowadays
Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
- May 16, 2022
- 4 min
Conversations from International Hotel Technology Forum 2022
After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
- May 16, 2022
- 4 min
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
- May 12, 2022
- 6 min
How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
- May 11, 2022
- 4 min
What is market penetration strategy? Everything you need to know
Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...
- Apr 25, 2022
- 5 min
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
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