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    Conversations from International Hotel Technology Forum 2022
    Ryan Haynes
    • May 16
    • 4 min
    Strategy

    Conversations from International Hotel Technology Forum 2022

    After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
    The key signs of an under penetrated market
    Ryan Haynes
    • May 16
    • 4 min
    Marcomms

    The key signs of an under penetrated market

    What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...
    What are some of the challenges experienced during market penetration?
    Ryan Haynes
    • May 16
    • 4 min
    Marcomms

    What are some of the challenges experienced during market penetration?

    When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
    Everything you need to know about expansion marketing
    Ryan Haynes
    • May 16
    • 4 min
    Marcomms

    Everything you need to know about expansion marketing

    If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...
    How to get the product team on board with marketing
    Ryan Haynes
    • May 12
    • 6 min
    Marcomms

    How to get the product team on board with marketing

    8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
    What is market penetration strategy? Everything you need to know
    Ryan Haynes
    • May 11
    • 4 min
    Marcomms

    What is market penetration strategy? Everything you need to know

    Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...
    How to Get the Sales Team on Board with Marketing
    Ryan Haynes
    • Apr 30
    • 7 min
    Marcomms

    How to Get the Sales Team on Board with Marketing

    9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...
    7 reasons why a unique value proposition will help you stand out from your competitors
    Ryan Haynes
    • Apr 25
    • 5 min
    Marcomms

    7 reasons why a unique value proposition will help you stand out from your competitors

    How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
    How to Turn Around your Business with Communications
    Ryan Haynes
    • Apr 8
    • 5 min
    Corporate

    How to Turn Around your Business with Communications

    Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...
    The Power of Industry Events
    Ryan Haynes
    • Mar 24
    • 5 min
    Marcomms

    The Power of Industry Events

    The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...
    The ultimate guide to B2B content marketing strategy in 2022
    Ryan Haynes
    • Mar 7
    • 6 min
    Marcomms

    The ultimate guide to B2B content marketing strategy in 2022

    Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...
    As featured on Companies Digest - Preparing to outsource marketing
    Ryan Haynes
    • Nov 9, 2021
    • 1 min
    Marcomms

    As featured on Companies Digest - Preparing to outsource marketing

    When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...
    Why the cost of acquisition bad for your health
    Ryan Haynes
    • Oct 4, 2021
    • 9 min
    Marcomms

    Why the cost of acquisition bad for your health

    By Ryan Haynes, Haynes MarComs and Andy Headington, Adido. Digital marketing is now the status quo when it comes to marketing, and while...
    13 pitfalls to avoid in your value proposition and market positioning
    Ryan Haynes
    • Sep 10, 2021
    • 8 min
    Marcomms

    13 pitfalls to avoid in your value proposition and market positioning

    How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...
    Go-to-Market Planning - How a startup can have it all figured out and scale quicker
    Ryan Haynes
    • Jul 13, 2021
    • 6 min
    Strategy

    Go-to-Market Planning - How a startup can have it all figured out and scale quicker

    What is a Go-to-Market plan and how to go about doing it Start-ups are a blank canvas where anything is possible. The only limits are the...
    Calculating the success of a PR Media campaign
    Ryan Haynes
    • May 18, 2021
    • 6 min
    Marcomms

    Calculating the success of a PR Media campaign

    When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...
    The value and the costs of effective PR
    Ryan Haynes
    • May 6, 2021
    • 8 min
    Marcomms

    The value and the costs of effective PR

    A run down of the outgoings for effective PR. The investment agencies make. The technology behind the scenes, and the time involved PR is...
    Diversifying Content for the sales funnel
    Ryan Haynes
    • Jan 29, 2021
    • 4 min
    Marcomms

    Diversifying Content for the sales funnel

    In a low-touch economy we need more ways to connect and engage with our sales targets. Often when selling B2B products and services the...
    5 things to do in Partnerships now
    Ryan Haynes
    • Dec 2, 2020
    • 2 min
    Marcomms

    5 things to do in Partnerships now

    Make the most of the right partnership opportunities to drive leads and brand/product awareness
    Create meaningful growth on Recovery Road
    Ryan Haynes
    • Jun 9, 2020
    • 3 min
    Marcomms

    Create meaningful growth on Recovery Road

    Covid-19 has shocked economies to the core, with realisation of what constitutes an essential service. How do you remain relevant?
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    Haynes MarComs supports businesses with strategic brand marcomms and digital and PR campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals. 

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    Haynes MarComs Limited is a company registered in England and Wales with Company Number 11814958.

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