After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...

If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...

8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...

Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...

9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...

How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...

Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...

The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...

Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...

When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...

By Ryan Haynes, Haynes MarComs and Andy Headington, Adido. Digital marketing is now the status quo when it comes to marketing, and while...

How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...

What is a Go-to-Market plan and how to go about doing it Start-ups are a blank canvas where anything is possible. The only limits are the...

When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...

A run down of the outgoings for effective PR. The investment agencies make. The technology behind the scenes, and the time involved PR is...

In a low-touch economy we need more ways to connect and engage with our sales targets. Often when selling B2B products and services the...

Make the most of the right partnership opportunities to drive leads and brand/product awareness

Covid-19 has shocked economies to the core, with realisation of what constitutes an essential service. How do you remain relevant?