Preparing the business for growth: what does success look like?
If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...
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- Oct 17, 2022
- 4 min
How a content strategy improves your business
Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel A...
- Sep 30, 2022
- 2 min
Sihot Appoints COO and reshapes operations to extend commitment to delivery and development
Global PMS restructures with new unified operations division to support expansion and growth led by Diogo Llorente, COO and Michael...
- Sep 5, 2022
- 3 min
Best digital marketing tools for start ups
Building a successful start-up is challenging. But the best digital marketing tools will give you an edge over your competitors and the...
- Aug 17, 2022
- 2 min
Press Release: BD4's Personalization Cleared for Take-Off at Royal Air Maroc
BD4 wins at the airline’s inaugural Digital Open Innovation Awards and initiates project to improve engagement with anonymous website...
- Aug 5, 2022
- 3 min
Press Release: Hotel Profitability Automated with Intelligent Use of Data
SIHOT Extends IDeaS G3 RMS Integration To Maximize Profitability by Utilizing Extensive Data Points Germany, 2 August 2022: Machine...
- Jun 26, 2022
- 5 min
Are B2B Events Worth Investing In?
A look at event trends in B2B marketing to help you decide if events are worth the investment It’s long been said that people buy from...
- Jun 17, 2022
- 6 min
7 key characteristics of a successful market expansion strategy
How would you define success in terms of market expansion? Is it about increasing sales regardless of geography, expanding into new...
- May 16, 2022
- 4 min
Conversations from International Hotel Technology Forum 2022
After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
- May 16, 2022
- 4 min
The key signs of an under penetrated market
What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...
- May 16, 2022
- 4 min
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
- May 16, 2022
- 4 min
Everything you need to know about expansion marketing
If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...
- May 12, 2022
- 6 min
How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
- May 11, 2022
- 4 min
What is market penetration strategy? Everything you need to know
Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...
- Apr 30, 2022
- 7 min
How to Get the Sales Team on Board with Marketing
9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...
- Apr 25, 2022
- 5 min
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
- Apr 8, 2022
- 5 min
How to Turn Around your Business with Communications
Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...
- Mar 24, 2022
- 5 min
The Power of Industry Events
The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...
- Mar 7, 2022
- 6 min
The ultimate guide to B2B content marketing strategy in 2022
Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...
- Nov 9, 2021
- 1 min
As featured on Companies Digest - Preparing to outsource marketing
When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...
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