Learn how data is helping hotels identify opportunities and risks during these unprecedented times. Bounce-back from Covid-19 with the right level of insight and business intelligence to improve performance and commercial opportunities in the market In this live Q&A understand how you can utilise existing data and ensure you are responding to growth signals in the market to improve bookings, conversions and revenue. Why are hotels that use data outperforming the market What insights can create a competitive advantage How to prepare your hotel for business intelligence What data will enable you to improve performance Speakers: Michael McCartan, Director, Prym Solutions - sponsor and organiser Mario Bellinzona, CCO, bd4travel Nadine Bottcher, Senior Product Manager, OTA Insight Michael Grove, MD, HotStats Apo Demirtas, CEO, Intelligent Hospitality Stephen Burke, SVP Travel, Sciant Check out the other #HotelTechClinic series and Hotelier's Voice on www.travelmarket.life

In this episode we speak with Nadine Boettcher, Senior Product Manager at OTA Insight as we discuss the data points for price decision making at a time when historical data points don't give the insight needed to optimise market position and competitiveness. We look at the data sources to be considering, and how to bring the team together to react to market changes, and what this means to the revenue management role in hotels. Check out our webinar #hoteltechclinic The value of data in unprecedented times, where Nadine gives her views with 4 other data specialists.

In this episode we speak to the chief commercial officer for Turtle Bay Resort, Robert Marusi, previously of Hamilton Beach Resort a Fairmount Hotel Bermuda, 5star Pelican Hill Resort – he now looks after the 400 room Turtle Bay Resort on 1300 acres of land with a organic sustainable farm, spa, golf courses, and beaches. Robert has taken Turtle Bay Report and like the previous resorts taking it on a fast-paced journey to digitalisation moving its PMS to Opera Cloud, replacing the sales and catering platform, while implementing Amadeus Advanced, Salesforce Cloud. For Robert it’s all about customer acquisition and the need to look at metric differently. Read the full article

A live Q&A to understand how you can utilise existing data and ensure you are responding to growth signals in the market to improve bookings, conversions and revenue. Why do hotels need data driven insight? What insights can create a competitive advantage How to prepare your hotel for business intelligence What data will enable you to improve performance SPEAKERS Michael McCartan, Director, Prym Solutions - Sponsor and Organiser Mario Bellinzona, CCO, bd4travel Michael Grove, MD, HotStats Apo Demirtas, CEO, Intelligent Hospitality Stephen Burke, SVP Travel, Sciant Nadine Bottcher Senior Product Manager, OTA Insight HOST Ryan Haynes, director Haynes MarComs/TravelMarket.Life Networking breakout sessions - following the Q&A we will host a 30-minute networking session where you will have the opportunity to chat with other attendees and speakers. In speed-networking style, you’ll be in 5-minute breakout sessions. To help us moderate the conversation please post your question in advance and mark it for the attention of a specific speaker or the group in general. Reply to this email or send your questions to admin@haynesmarcoms.agency. This event has been kindly sponsored by Prym Solution, a global hospitality software company specialising in business intelligence, forecasting and budgeting, booking automation, guest and staff communications and housekeeping operations.

In this episode we speak with Thibault Catala of Catala Consulting, a revenue manager by trade with a background at IHG and Four Seasons, he talks us through his approach to developing the revenue management strategy starting with the tech stack. We talk about his choice of systems, and what he did at The Eccleston Square Hotel London , London. “Tech is one of the key elements in the hotel structure and if it’s done correctly they can improve productivity, gain stronger revenue and develop market share,” says Thibault. Thibault first begins with an audit and review of the existing tech stack to ensure they are fully optimised. There are three key pillars for the hotel, according to Thibault. Property Management System (PMS) which he uses Apaelo and Mews, Revenue Management System (RMS) for which he uses Atomize, Pace, Duetto, or IDEAs, and channel manager. We discuss how they come to procurement decisions; “No one solution fits all, it all depends on needs and requirements. It depends on the hotel type, they don’t have same budget, requirements and needs, however it’s a main shift for hotels to leave legacy, and chance to try different approaches with cloud-based systems.” Read full article.https://www.travelmarket.life/post/hotelier-s-voice-thibault-catala-the-revenue-management-tech-stack http://www.catalaconsulting.co.uk/

In this episode we speak with Apo Demirtas, founder of Intelligent Hospitality to explore the world of business intelligence and how this is changing with more readily available data and the importance of accessing real-time information to respond to live market changes. With the markets going through stormy weather, hoteliers need a navigator to help them through - therefore business intelligence will enable them to make more insightful decisions that reflect their business goals.

In this episode we speak with Michael Reynolds, a revenue and hotel tech consultant with Maximise Revenue who has worked with chains including Village hotels, easy hotels PLC as well as independent properties. For Michael it’s about moving away from legacy systems to maximise revenue, optimise system performance and processes and enable hotels to be more savvy. As part of his Procurement research, Michael said “following experience and having to research new systems in the past, I knew the main players but wanted to look at up and coming providers to see the opportunities. It was a tick box exercise, with one main criteria being an Open API, to continue linking more and more to it. We quickly discarded a few PMS for this reason. Then a quick demo, to see how easy it is to use and how quick to onboard. It was done during lockdown, so was a very lastminute idea and we knew we had to turn it around asap. In 6 weeks of lockdown we did this all remotely and completed the installation.” Read the full article

In this episode we speak with Director of Sales & Marketing, Jayson Heron-Smith, at Cordis Hotels Auckland New Zealand part of Langham Hospitality which has had a big technology focus this year. Jayson talks us through the focus they’ve had on the tech stack and why they’ve made such grand investments for the future of the property. Included in the list is Data Protection, upgrades and system changes to F&B reservations systems, a new unified guest platform including marketing databases, an online gifting platform plus a new sales & catering (Delphi) platform, as well as new data tools from the likes of Travelclick, STR & OTA insight to access additional insights. Jayson looks after the 400-room Cordis which is in the process of expanding to 640 rooms with additional function space, and is the biggest hotel in New Zealand. A high priority in the global environment, Cordis is taking guest data and privacy seriously, especially since it is a luxury hotel chain and with the expectation on them that they will protect people’s information. Read the full article