How a content strategy improves your business
Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel A...
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- Jul 4, 2022
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- Feb 2, 2022
- 6 min
What’s the difference between earned, owned and paid content?
With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...
- Aug 4, 2021
- 4 min
How to repurpose content
Make your content work harder by tackling all your marketing channels. Maximise investment in your content whether it’s blogs,...
- Jul 9, 2021
- 4 min
The value of competitions, giveaways and reader offers
The term ‘public relations’ covers a multitude of communications and promotional methods and one of these is competitions, giveaways and...
- Jun 16, 2021
- 6 min
How to create a company news agenda
What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...
- Jun 1, 2021
- 5 min
How to Keep Your Email Database Alive
A guide to keeping lists clean and making the most of engagement to contribute to your bottom line In email marketing, it’s quality not...
- May 25, 2021
- 5 min
Social media tips for 2021
How to Bring Your Social Media to Life With 3.78 billion people using social media - almost half the world’s population - it’s something...
- Mar 2, 2021
- 3 min
How to stay in touch with your target audience
The last year has brought upheaval to almost every aspect of society. Record numbers working from home; businesses pivoting direction to...
- Jan 29, 2021
- 4 min
Diversifying Content for the sales funnel
In a low-touch economy we need more ways to connect and engage with our sales targets. Often when selling B2B products and services the...
- Dec 14, 2020
- 4 min
5 ways to improve digital visibility
It's all about the digital. Consumers and business professionals were forced to ditch their traditional analogue way of doing things. Out...
- Aug 10, 2020
- 1 min
Public Relations when emerging from a crisis
COVID-19 has shown the power of PR and how you can get it very right, and also very wrong. Companies quickly pivoted their offerings...
- Aug 4, 2020
- 1 min
Powerful copy connects with your audience
Great copy is central to getting your message across. It characterises your brand’s personality, reinforces your value proposition,...
- Jun 16, 2020
- 2 min
Changing nature of Design in a digital world
Design, brand and visual identity are crucial to any company’s marketing strategies. Why it's important to know your brand value proposition
- Dec 2, 2019
- 3 min
Content in 2020 - what is it?
What is the role of content as we enter a new decade....do we really understand why we're doing it? Content is king - no it's a...
- Sep 6, 2019
- 5 min
10 Tips to Journo pitching success
This has been written by our writer, Lee - who has been pitching articles for commission to editors for over 10 years. When you see it...
- Apr 9, 2019
- 4 min
Don't waste your case studies - 12+ uses for customer success stories
When success is more than proof - it’s the essence and very fabric of your buyer! Case studies are multi-purpose; they are invaluable...
- Mar 21, 2019
- 4 min
Why a press release? Don't waste your time
Let's start at the beginning - a purpose of a press release is to announce something newsworthy that will be of interest to the media....
- Jan 11, 2019
- 5 min
The first 9 problems of a weak marketing strategy
A business has goals. Every year the business needs to maintain momentum, bring in revenue and cover costs all while making profit. There...
- Nov 21, 2018
- 2 min
Book Review: The Content Revolution by Mark Masters
I came across Mark Masters in the first few weeks of setting up business in Dorset; he has been championing content marketing strategies...
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