The cancellation of travel's big trade show, ITB, marked disaster for business, while for employees they got the opportunity to avoid several intense days of...

Language is wide-ranging and diverse, forgot the fact there are hundreds of languages - the way each person uses language represents their locality, educatio...

What is the role of content as we enter a new decade....do we really understand why we're doing it? Content is king - no it's a vehicle... Content is just a ...

Learnings from medtech Regardless of industry, sector or product when selling b2b decision and interest ultimately lay firmly on the value proposition. At a ...

12 September, 2019: The Brewery, London Sponsored by Amadeus, who seems to be making clear stake of ownership on the travel tech market by investing in numer...

This has been written by our writer, Lee - who has been pitching articles for commission to editors for over 10 years. When you see it from a journalist pers...

In the last five months I have attended about 12 different trade shows, in my career I have managed exhibitions at in excess of 50 trade shows worldwide. Eve...

You can't be seen until you learn to see I'm incredibly respectful of Seth Godin, the way he presents ideas and new ways of thinking about marketing and enga...

When success is more than proof - it’s the essence and very fabric of your buyer! Case studies are multi-purpose; they are invaluable tools as part of your b...

Let's start at the beginning - a purpose of a press release is to announce something newsworthy that will be of interest to the media. But why do companies g...

Budgets also become leaner with the more channels it needs to be spread across, and trade shows naturally become more expensive, so how do you effectively en...

In the last 20 years, I've discovered that a focused #marketingstrategy and #business strategic vision doesn't work without being aware of the people you nee...

Your company is your people The stronger your team is the more robust your business. When great talent, and candid relationships surround you, you are more l...

A business has goals. Every year the business needs to maintain momentum, bring in revenue and cover costs all while making profit. There are threats all aro...

With digital communications engrained and Smart Cities on the horizon - businesses need to look closer at their engagement models. Businesses that succeed in...

For me the Web Summit is like The Glastonbury for tech geeks. Forget the music - give me the business talks, the entrepreneurs and the breakthrough innovatio...

In the digital age there are no communication barriers when it comes to cost and access; it has never been cheaper to set up a business. You have no heavy of...

I came across Mark Masters in the first few weeks of setting up business in Dorset; he has been championing content marketing strategies for over five years ...

Web Summit 2018 - presentation by - Saalim Chowdhury, partner of 500 startups Growth hack - means... growing quickly by cutting corners, having the magic bul...