Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...

If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...

8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...