Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...

If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...

8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...

Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...

9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...

How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...

Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...

The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...

Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...

With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...

Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...

Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...

Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...

When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...

Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...

By Ryan Haynes, Haynes MarComs and Andy Headington, Adido. Digital marketing is now the status quo when it comes to marketing, and while...

How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...