Pros and cons of working with a marketing agency
The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...
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- Nov 25, 2022
- 4 min
Preparing the business for growth: what does success look like?
If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...
- Nov 23, 2022
- 17 min
The human in hospitality: empathy & authenticity
Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...
- Aug 24, 2022
- 5 min
How to annoy a journalist and waste your time with the press
Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...
- Jul 5, 2022
- 6 min
Targeting the Spanish PR Market
When working with Spanish media it is important to account for cultural differences. While Spanish media may have similar processes and...
- Jul 4, 2022
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- May 16, 2022
- 4 min
Conversations from International Hotel Technology Forum 2022
After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
- Mar 26, 2020
- 4 min
ITB aftermath: market transformation through crisis
The cancellation of travel's big trade show, ITB, marked disaster for business, while for employees they got the opportunity to avoid...
- Sep 12, 2019
- 4 min
Travolution Summit 2019 - key takeaways
12 September, 2019: The Brewery, London Sponsored by Amadeus, who seems to be making clear stake of ownership on the travel tech market...
- May 14, 2019
- 4 min
What you learn from trade shows - preparing to stand your ground
In the last five months I have attended about 12 different trade shows, in my career I have managed exhibitions at in excess of 50 trade...
- Mar 22, 2019
- 2 min
Industry events: Feb/March 2019
The events of the last two months - how they compare: Travel Technology Europe, London Olympia: If you're a British tech company,...
- Dec 3, 2018
- 2 min
Web Summit - CHECK! An experience & an opportunity: why to go and how to prepare
For me the Web Summit is like The Glastonbury for tech geeks. Forget the music - give me the business talks, the entrepreneurs and the...
- Oct 19, 2018
- 3 min
Business Digitisation and Marketing Technology is lost without the skill set
Social media, email marketing, search marketing and websites are great tools, if the users know how to make the most of them. These tools...
- Jul 18, 2018
- 2 min
Catching a buyer in personalised journeys
Managing the marketing sales funnel is trickier now than it ever has been; while there are some fantastic tools to help compile data and...
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