What makes our relationships successful
Successful PR and Marketing starts from having a clear business objective and commercial goals. At Haynes MarComs we work closely with our clients to define the impact that PR and marcomms activities must have on the business. From here, we provide proposals to support this journey. Should you have a specific programme or campaign in mind, please share your brief - and we will explain how we can facilitate your ideas.
Where we have the best relationships and make the most impact are those companies that: -
-
Are under development, growth or change. The leadership is committed to a vision and goal (or defining one).
-
Invest in the process as much as the desire to see specific results - we support you to deliver. If you don’t have the time, we are not the right partner.
-
Recognise that the most effective marcomms programmes work towards complete buy-in across your organisation.
-
Your value proposition stands on its own with evidence and proof points. Without customer success, testimonials and both qualitative and quantitative insights, you'll hit a ceiling. We help you smash this.
Case Studies
Building a pipeline: Crafting a value proposition to hit a profitable audience
The situation: bridging the gap between perception and reality
-
Struggling for traction in the marketplace, not resonating with market
-
Sales team hit roadblocks with new business
-
Lack of clarity for why sales were successful
-
Trapped in a cycle of doing sales activity for activity’s sake.
Haynes MarComs’ process: value proposition and brand development
-
Established the company's value proposition, services and products, sales cycle and industry expertise.
-
SWOT analysis: identified key problems the company solved for their customers, and which areas of the business were profitable
-
Crafted a new value proposition including strapline, plus vision, mission and values, clarifying communication messages within the market
-
Identified buyer personas and organisational profiles, creating a strategic workflow with audience targets for more effective new business impact
-
Designed a refreshed brand identity, including brand guidelines
-
Redeveloped the website, incorporating buyer user journeys
Haynes MarComs’ impact: delivering opportunities and growth
By creating a range of content and messaging to target specific audiences, Haynes Marcoms was able to assist the company in achieving significant growth. With greater clarity of its market, the company was able to redefine its positioning and carve out a reputation as a key player. This led to it being sold to a much larger enterprise, acquiring further businesses which aligned with its revamped value proposition.
They said:
Haynes Marcoms worked closely with us to define our market position and value proposition, developing a set of brand and communications guidelines, and building out our marketing and sales channels. As part of the market development, ongoing counsel from the team has allowed us to focus, adapt and diversify our service offerings. They challenge our ideas so we can make our marketing and our business the best it can be.
- SVP, Practice Principal, Travel & Hospitality
-
A strategic framework for communications and new business
-
Enhanced customer relationships: existing customers better understood the value
-
Eased the path for new business: inbound and outbound sales activity delivered.
-
Improved recruitment and talent retention: expanding its talent base and brand profile
We said:
Corporate leaders often see the company in a very different way to their teams and customers. Being able to speak with key stakeholders was vital to the success of this project; it let us really drill down and find the opportunities for growth, as well as shape a more meaningful marketing strategy that subsequently has proven to lead directly to business success.
Haynes Marcoms is a tremendous asset to Mentor Group and considered an extension of our marketing team. They have been highly influential in developing our Marketing and PR Strategies, contributing to us having a record year in a hugely competitive marketplace. The Haynes team has gone out of their way to understand our industry - this dedication allowed us to come top in two global industry awards and second in a third against globally renowned companies with budgets that dwarfed our own. We could not have chosen a better PR and Marketing partner which has allowed us to be a modern-day David to take on the Goliaths
Mark Neave
Brand and Marketing Manager