Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...

8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...

German-based personalisation specialist rebrands from bd4travel as it expands services to new industries and targets new markets...

9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...

How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...

Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...

Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...

Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...

Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...

Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...

How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...

What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...

Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...

When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...

Creating trustworthy reference and extending dialogue and industry engagement Building credibility is key to sourcing new customers,...

A run down of the outgoings for effective PR. The investment agencies make. The technology behind the scenes, and the time involved PR is...

What is MarComms? Quick FAQs Marketing today is not an add-on. It shouldn’t be a ‘nice to have’. It is an essential part of a successful...

Make the most of the right partnership opportunities to drive leads and brand/product awareness

COVID-19 has shown the power of PR and how you can get it very right, and also very wrong. Companies quickly pivoted their offerings...