Press Release: Mentor Group Wins 2022 SaaS Awards
International Software Awards Program Announces Winners New York, NY – 14 September 2022 – Mentor Group has been declared the winner of...
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- Sep 8
- 3 min
Press Release: Etihad Airways Signs Partnership with BD4 to Optimise Digital Touchpoints
Frankfurt, Germany - 7 September 2022: BD4 - the leading AI-driven real-time profiling and decisioning platform for travel and retail...
- Aug 24
- 5 min
How to annoy a journalist and waste your time with the press
Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...
- Jul 4
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- Jun 17
- 6 min
7 key characteristics of a successful market expansion strategy
How would you define success in terms of market expansion? Is it about increasing sales regardless of geography, expanding into new...
- Jun 10
- 4 min
What your customers need to know about your product nowadays
Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
- May 16
- 4 min
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
- May 12
- 6 min
How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
- May 11
- 3 min
Press Release: BD4 to Help Retailers Travel Forward
German-based personalisation specialist rebrands from bd4travel as it expands services to new industries and targets new markets...
- Apr 30
- 7 min
How to Get the Sales Team on Board with Marketing
9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...
- Apr 25
- 5 min
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
- Apr 8
- 5 min
How to Turn Around your Business with Communications
Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...
- Jan 5
- 5 min
Top marketing trends for 2022
Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...
- Nov 25, 2021
- 5 min
20 reasons to run a PR media campaign
Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...
- Nov 10, 2021
- 5 min
What is a value proposition?
Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...
- Oct 12, 2021
- 3 min
Face up to it: the importance of in-person meetings
Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...
- Sep 10, 2021
- 8 min
13 pitfalls to avoid in your value proposition and market positioning
How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...
- Jun 16, 2021
- 6 min
How to create a company news agenda
What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...
- Jun 8, 2021
- 5 min
What to consider in creating stakeholder comms frameworks
Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...
- May 18, 2021
- 6 min
Calculating the success of a PR Media campaign
When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...