The importance of expertise and thought leadership Marcomms today
Experts and thought leaders can make a powerful difference to a business if their skills are harnessed in the right way. So what...
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- Mar 29
- 2 min
Press Release: SIHOT lands in the Canary Islands to support digital hotel strategies
Leading hotel management system strengthens presence on the islands with a team to support hoteliers in the region Germany, 28 March 2023...
- Mar 16
- 10 min
IHTF 2023 - What to consider when buying hotel technology
Ahead of IHTF 2023, we speak to the presenters, panellists and sponsors to get insight on the content that will be shared and the key...
- Jan 23
- 3 min
Selecting marketing and PR agencies: 11 things to consider
Choosing an agency to help deliver key aspects of your marketing or PR is a big decision for any business. After all, you’re going to...
- Dec 1, 2022
- 2 min
Press Release: Chairman appointed for hotel tech company’s new journey
SilverRail CEO Aaron Gowell named Chairman of Journey Hospitality Board restructures following £5m growth capital investment, boosting...
- Nov 25, 2022
- 4 min
Preparing the business for growth: what does success look like?
If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...
- Nov 3, 2022
- 3 min
British company Journey Hospitality completes £5M growth capital raise
Hospitality technology business raises £5m growth capital funding from Averroes Capital Product development and team growth priorities...
- Aug 24, 2022
- 5 min
How to annoy a journalist and waste your time with the press
Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...
- Jul 4, 2022
- 3 min
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
- Jun 17, 2022
- 6 min
7 key characteristics of a successful market expansion strategy
How would you define success in terms of market expansion? Is it about increasing sales regardless of geography, expanding into new...
- Jun 10, 2022
- 4 min
What your customers need to know about your product nowadays
Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
- May 16, 2022
- 4 min
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
- May 12, 2022
- 6 min
How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
- May 11, 2022
- 3 min
Press Release: BD4 to Help Retailers Travel Forward
German-based personalisation specialist rebrands from bd4travel as it expands services to new industries and targets new markets...
- Apr 30, 2022
- 7 min
How to Get the Sales Team on Board with Marketing
9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...
- Apr 25, 2022
- 5 min
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
- Apr 8, 2022
- 5 min
How to Turn Around your Business with Communications
Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...
- Jan 5, 2022
- 5 min
Top marketing trends for 2022
Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...
- Nov 25, 2021
- 5 min
20 reasons to run a PR media campaign
Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...
- Nov 10, 2021
- 5 min
What is a value proposition?
Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...
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