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Apr 8
16 min

Marriott - Hoteliers' Voice S4E3 with Florian Hepp: Employer branding, attracting talent and managing staff today

Navigating the Recruitment Landscape in Hospitality: Insights from Marriott's Employer Branding Expert We delve into the intricacies of...

How we were shortlisted for European Content Awards

Feb 28
4 min

Strategy

How we were shortlisted for European Content Awards

New podcast series from the creators of Travel Market Life gathers industry experts to dissect the latest travel industry trends and news...

Dec 12, 2023
5 min

Corporate

What makes a successful award entry

Entering industry awards are a great opportunity to take stock of your success. But to win the trophy, you need more than just a good...

How communication engagement alleviates challenges

Jan 10, 2023
3 min

Marcomms

How communication engagement alleviates challenges

Every business comes across commercial or internal operational challenges from time to time. But the businesses that are underpinned by a...

Sep 5, 2022
3 min

Digital Marketing

Best digital marketing tools for start ups

Building a successful start-up is challenging. But the best digital marketing tools will give you an edge over your competitors and the...

Reinvigorating coach travel – a luxury offering

May 23, 2022
14 min

Travel Market Life

Reinvigorating coach travel – a luxury offering

Exploring the world of coach travel and the luxury offering. We speak with VP Marketing and PR, Florencia Cirigliano of Red Coach about...

What is market penetration strategy? Everything you need to know

May 11, 2022
4 min

Marcomms

What is market penetration strategy? Everything you need to know

Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...

Aug 4, 2021
4 min

Content

How to repurpose content

Make your content work harder by tackling all your marketing channels. Maximise investment in your content whether it’s blogs,...

What to consider when building your website (for start-ups)

Jul 21, 2021
6 min

Digital Marketing

What to consider when building your website (for start-ups)

How to create a website for startups You’ve landed the funding and are ready to sell your service or product. But how do you cut through...

What to consider in creating stakeholder comms frameworks

Jun 8, 2021
5 min

Marcomms

What to consider in creating stakeholder comms frameworks

Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...

May 11, 2021
4 min

How to build credibility

Creating trustworthy reference and extending dialogue and industry engagement Building credibility is key to sourcing new customers,...

Mar 15, 2021
4 min

Marcomms

The essentials you need to know about Marcomms

What is MarComms? Quick FAQs Marketing today is not an add-on. It shouldn’t be a ‘nice to have’. It is an essential part of a successful...

Dec 14, 2020
4 min

Marcomms

5 ways to improve digital visibility

It's all about the digital. Consumers and business professionals were forced to ditch their traditional analogue way of doing things. Out...

Aug 17, 2020
3 min

Digital Marketing

Digital Marketing in a low-touch economy

With communications now largely hosted through digital platforms, businesses need to ensure all channels work together with unified and...

Aug 4, 2020
1 min

Powerful copy connects with your audience

Great copy is central to getting your message across. It characterises your brand’s personality, reinforces your value proposition,...

Jun 12, 2020
2 min

Marcomms

6 Communication barriers that will weaken your MarComms Strategy

Covid-19 has challenged marcomms strategies like never before. How to approach stakeholders with the right sentiment

ITB aftermath: market transformation through crisis

Mar 26, 2020
4 min

Marcomms

ITB aftermath: market transformation through crisis

The cancellation of travel's big trade show, ITB, marked disaster for business, while for employees they got the opportunity to avoid...

The first 9 problems of a weak marketing strategy

Jan 11, 2019
5 min

Marcomms

The first 9 problems of a weak marketing strategy

A business has goals. Every year the business needs to maintain momentum, bring in revenue and cover costs all while making profit. There...