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Press Release: RobosizeME® secures industry leaders for Advisory Board

Specialist in Robotic Process Automation (RPA) for hospitality to build on initial success

RPA to save staff from menial administrative and data tasks and secure thousands of people hours to manage staff shortages

Olomouc, Czech Republic - 29 November 2022: Award-winning travel technology start-up has appointed three industry stalwarts to its Advisory Board, as RobosizeME® beefs up its delivery team and RPA solutions to tackle staff shortages in the industry.

Douglas Rice, Riko van Santen and Simone Puorto bring a breadth of experience across the travel and hospitality industry as the company seeks to raise awareness of its managed Robotic Process Automation (RPA) solutions.

Douglas Rice is a global hospitality technology leader specialising in strategic projects, and market and product expansion. Widely known as the Founder and CEO of Hospitality Technology Next Generation (HTNG), and currently Managing Director of the Hospitality Technology Network, Rice provides strategic services to promising start-ups and small to mid-sized technology providers in the hospitality industry.

Riko van Santen brings expertise from over 20 years revenue, distribution, technology, digital marketing and loyalty experience. Currently Chief Information Officer and member of the management board at Kempinski Hotels S.A., van Santen’s hands-on hotel experience will further aid RobosizeME’s mission to provide technology which positively impacts the real-world experiences of guests and hotel operational teams.

Futurist and founder of the travel technology consulting firm Travel Singularity, self-proclaimed ‘Techno Majesty’ Simone Puorto will draw upon his technology innovation experience. In partnership with Hospitality Net, Puorto organised Polybius, the first travel and hospitality gathering in the Metaverse in May 2022, now a quarterly event.

RobosizeME was founded by Stephen Burke (formerly of Sciant and RateTiger), is based in the Czech Republic and recently launched its Robotic Process Automation (RPA) service for the hospitality industry. Burke remains CEO.

Speaking on behalf of the Board, van Santen said: “We are excited to be onboard with RobosizeME. Automation has potential for exponential growth in the hospitality industry and can address some key operational challenges by processing repetitive tasks. This will ease the workload on hotel staff particularly in revenue management, front office and in finance teams, allowing them to re-center on adding value to the business and to guests. As a group, we believe our experiences in technology and hospitality will help Stephen and his team grow awareness of automation’s potential and make RobosizeME synonymous with RPA.”

Burke added: “Our RPA services have been carefully constructed with hotels in mind. We want to free the people from important yet menial administrative and data tasks to let them focus on driving the strategic objectives for the business and building memorable experiences for their guests. The new Advisory Board will help us achieve that goal.”

RobosizeME was winner of the Judge’s Choice Award at the Entrepreneur 20X competition at HITEC 2022, and shortlisted in the Skift Idea Awards 2022.

For more information on RobosizeME and RPA within hospitality, visit


RobosizeME® is a process automation specialist for the global hospitality industry, helping companies automate operational processes. RobosizeME virtual robots automate hospitality’s administrative processes by updating systems for essential business data to optimise human effort in all areas of hotel operations, including reservations, front of house, back office, revenue management, group sales, engineering and meetings and events.

RobosizeME helps experienced staff to focus on guests and delivers the business cost-effectiveness and value. RobosizeME virtual robots are fully built, maintained, supported, and hosted, including the connectors to hospitality IT systems and the automation software licensing.

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