Digital - PR - Social - Email - Content
The senior team of consultants at Haynes MarComs each has extensive experience working in the travel, hospitality and property sector, each with a unique background, network and connections to complement your business
Sector Specialists in Travel, Hospitality & Property
CONSUMER PR
We create PR campaign narratives relevant to each journalist, publication and target audience. With wide-reaching contacts from national, consumer, lifestyle, broadcast and trade media. We are also experienced corporate PR and crisis management consultants
DMC MARKETING
Having worked with destinations the world over, including UK regions and cities, we help you build campaigns and deliver on key objectives and goals. We work closely with your in-house team and other agencies.
HOTELS & HOSPITALITY
Drawing from our vast hospitality experience, we help drive direct bookings and improve ancillary revenue. From full-service marketing including design, to stand-alone digital campaigns, social media and PR representation.
TRAVEL & HOSPITALITY TECHNOLOGY
Engaging with your buyers and consumers in the sales cycle and maintaining customer retention, our team of designers, copywriters, researchers and media producers create engaging content to drive leads.
Case Studies
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Repositioning activity holiday brand in the media
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Implement a ‘Digital First’ philosophy, lower third party distribution costs & enhance engagement with Members and Non-members. Overhaul website to provide in-house CMS, to increase direct hotel bookings and reduce reliance on TPI/OTAs. New website drove +58% revenue (room bookings) in first 12 months, with 8% drop in commission payments to TPI/OTAs. Redesigned emails increased Member engagement: +18% Open Rate and +46% CTR
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users
Raising profile of a travel app
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY
Drive direct bookings
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
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In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.
Trade profile raising
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Working primarily with Travel Trade we gained high-impact coverage in Travel Weekly, Travolution, C&IT, ITCM, TravelMole, Group Travel World, Group Travel Organiser, securing coverage in regional business publications to gain new business partners in Scotland. Securing interviews with key trades as well as a panel discussion at British Tourism & Travel Show 2019, and numerous award shortlists and wins.
Leading wholesaler
Haynes MarComs Experience
