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Digital - PR - Social - Email - Content

The senior team of consultants at Haynes MarComs each has extensive experience working in the travel, hospitality and property sector, each with a unique background, network and connections to complement your business

Sector Specialists in Travel, Hospitality & Property

CONSUMER PR

We create PR campaign narratives relevant to each journalist, publication and target audience. With wide-reaching contacts from national, consumer, lifestyle, broadcast and trade media. We are also experienced corporate PR and crisis management consultants

DMC MARKETING

Having worked with destinations the world over, including UK regions and cities, we help you build campaigns and deliver on key objectives and goals. We work closely with your in-house team and other agencies.

HOTELS & HOSPITALITY

Drawing from our vast hospitality experience, we help drive direct bookings and improve ancillary revenue. From full-service marketing including design, to stand-alone digital campaigns, social media and PR representation.

TRAVEL & HOSPITALITY TECHNOLOGY

Engaging with your buyers and consumers in the sales cycle and maintaining customer retention, our team of designers, copywriters, researchers and media producers create engaging content to drive leads.

Case Studies

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Image by Pat Whelen

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Repositioning activity holiday brand in the media

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Image by Saad Khan

Implement a ‘Digital First’ philosophy, lower third party distribution costs & enhance engagement with Members and Non-members. Overhaul website to provide in-house CMS, to increase direct hotel bookings and reduce reliance on TPI/OTAs. New website drove +58% revenue (room bookings) in first 12 months, with 8% drop in commission payments to TPI/OTAs. Redesigned emails increased Member engagement: +18% Open Rate and +46% CTR

Digitalising hotel brand

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Image by Mika Baumeister

Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users

Raising profile of a travel app

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

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Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY

Drive direct bookings

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

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In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.

Trade profile raising

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Image by Nils Nedel

Working primarily with Travel Trade we gained high-impact coverage in Travel Weekly, Travolution, C&IT, ITCM, TravelMole, Group Travel World, Group Travel Organiser, securing coverage in regional business publications to gain new business partners in Scotland. Securing interviews with key trades as well as a panel discussion at British Tourism & Travel Show 2019, and numerous award shortlists and wins. 

Leading wholesaler

Haynes MarComs Experience

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