It’s been a tough year, and we want to end it by giving something back and helping you prepare for 2021 in advance.
We will be offering our support and advice to those looking to better understand the world of marketing communications with a series of fun and informal coffee sessions. And you’re invited.
Taking place in our new virtual world, come to one of our series of 45-minute sessions, (max. 7 participants), where you can ‘meet’ our team, learn more about specific areas of marketing and a chance to get specialist knowledge from us - ask us anything you like.
Sessions take place on Mondays, Wednesdays and Fridays with each one having a specific
theme.
See the sessions below, and email ryan@haynesmarcoms.agency or pr@haynesmarcoms.agency to confirm which you’d like to join (welcome to choose more than one).
Places are limited, allocated on a first come, first service basis.
We’d love it if you can join us, and see out the year with plans for 2021.
Friday 20 November @ 14.30
Friday 4 December @ 14.30
Theme: Marketing 2021 - what to prepare for
How to identify aims and objectives
Making your proposition accessible and understood
Understanding the value and benefits you offer
Knowing your buyer profiles and purchase barriers
Monday 30 November @ 09.30
Wednesday 16 December @ 14.30
Theme: Building lead generation strategies
Finding new buyers in a virtual world
Challenges in developing lead acquisition and driving sales
How best to connect and network when options are limited
Developing your sales funnel and using content
Monday 23 November @ 09.30
Friday 11 December @ 14.30
Theme: How PR can work for you right now
How to set goals for 2021 and plan
Creating your personal news agenda
Building a media database
Role of other marketing channels in PR
Wednesday 25 November @ 14.30
Monday 7 December @ 09.30
Theme: Creating engaging and relevant copy
Know your customers and buyer profiles
Understanding your key messages and their use
Knowing your goal and sticking to it
Creating call to actions (CTA)
Friday 27 November @ 14.30
Wednesday 9 December @ 14.30
Theme: Content and building a plan
Content types and their influence
Building a sales funnel with the right content
Creating a content plan
Developing content relevant to buyer types
Wednesday 2 December @ 14.30 (Sam may not be available)
Monday 14 December @ 09.30
Theme: Digital marketing and the infrastructure
Reviewing your digital marketing infrastructure
Using databases and email campaigns
Boosting SEO and building domain authority
The use of content across outreach channels
Email us ryan@haynesmarcoms.agency or pr@haynesmarcoms.agency to confirm which you’d like to join (welcome to choose more than one).