Jun 10, 20224 minMarcommsWhat your customers need to know about your product nowadaysHaving an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
May 23, 202214 minTravel Market LifeReinvigorating coach travel – a luxury offeringExploring the world of coach travel and the luxury offering. We speak with VP Marketing and PR, Florencia Cirigliano of Red Coach about...
May 16, 20224 minStrategyConversations from International Hotel Technology Forum 2022After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
May 16, 20224 minMarcommsThe key signs of an under penetrated marketWhat are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...
May 16, 20224 minMarcommsWhat are some of the challenges experienced during market penetration?When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
May 16, 20224 minMarcommsEverything you need to know about expansion marketingIf you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...