Jun 12, 20202 minMarcomms6 Communication barriers that will weaken your MarComms StrategyCovid-19 has challenged marcomms strategies like never before. How to approach stakeholders with the right sentiment
Mar 26, 20204 minMarcommsITB aftermath: market transformation through crisis The cancellation of travel's big trade show, ITB, marked disaster for business, while for employees they got the opportunity to avoid...
May 14, 20194 minStrategyWhat you learn from trade shows - preparing to stand your groundIn the last five months I have attended about 12 different trade shows, in my career I have managed exhibitions at in excess of 50 trade...
Mar 12, 20196 minMarcommsTrade shows aren't cheap - so make the marketing countBudgets become tighter when there are more channels to manage - so it's important you take a sustainable approach to spending to maintain...