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Press Release: HotelREZ welcomes back Sharon Rubin in new Product Development role

Sharon Rubin heads up a new Product Development team; Kenan Davies and Olav Scheutz join New Business team to strengthen market presence.

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London, UK - 26 February 2024: HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has announced Sharon Rubin’s return after a five-year break. Rubin has been appointed to the new role of Vice President of Product Development.


A passionate strategist with over 20 years’ experience in digital transformation for SMEs and global businesses, Rubin was previously Executive Director eCommerce and Global Marketing for HotelREZ from 2009 to 2018 in Hong Kong. Over the past five years, Rubin focused on her family. An experienced commercial manager, Rubin previously worked for companies such as Pegasus Solutions, ASP Events, and Reed Exhibitions.


“The opportunity to once-again contribute to this dynamic and forward-thinking organisation was too tempting,” said Rubin. “I’m excited to be back in the thick of the action, helping shape HotelREZ’s products and services, and working with the team who are equally enthused about the future of hotel technology and helping our clients achieve their business goals.”


Rubin’s appointment is complemented by two further new senior recruits, Kenan Davies and Olav Schuetz, to report into Deborah McGee, VP Business Development to further expand HotelREZ’s presence in Europe.


Davies, who takes the position Business Development Director UK Market, brings a range of hospitality sales experience to HotelREZ, most recently as a Hospitality Commercial Strategy and Sales Consultant with Blue Horizon Hospitality, and Director of Sales UK at Tripleseat. He has also worked as Area Director of Sales (Business Transient Global) for YOTEL, and held on-property roles at midscale luxury hotels and country clubs including Great Fosters and Wentworth Club.


Schuetz joins at Business Development Director DACH Market, where he was previously Country Manager (DACH) for Triptease, and has almost 30 years’ experience working in hotels as a General Manager for independent hotel Gorse Hill and Accor in Surrey, UK, after building his career in Food and Beverage, and Front Office for large hotel groups including Marriott, InterContinental, HIlton and Kempinski in the UK and Germany.


“Sharon has long embodied how we care about our clients and our desire to continually improve their business,” said Mark Lewis, CEO, HotelREZ Hotels & Resorts. “Welcoming her back was an easy choice, and I’m delighted she’s being joined by Kenan and Olav to round out what promises to be an incredibly dynamic team as we approach our 20th anniversary.”


Now with over 2,500 independent hotels, apartments and hotel groups across 100 countries, HotelREZ Hotels & Resorts is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide. Discover more at


About HotelREZ® Hotels & Resorts


HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.


HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support over 2,500 independent hotels, apartments and hotel groups in 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.


HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.


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