PRESS RELEASE: SIHOT consolidates digital guest journey with EasyConnect

Hotel management system simplifies guest communications 

at each touch point of the hotel’s digital experience

Germany, 30 July 2025: SIHOT, one of the leading hotel management systems, has launched EasyConnect, a fully integrated smart platform to make the digital guest journey seamless.

Addressing the need to simplify the management of digital guest touchpoints, EasyConnect brings together the different products within the guest journey where hoteliers can manage guest communications and track all guest engagement in the PMS. EasyConnect provides an access point to adapt guest communication for multiple channels such as email and SMS, and in future Whatsapp, to keep engagement consistent, yet personalized for guests. 

As part of the development, SIHOT has implemented a number of consumer-ready features and security controls including; simple authentication to assist in deduplicating data by consolidating guest profiles with social logins via Google and Apple; tailored communications with HTML template designs and personalized upsell opportunities; and reservation confirmations integrated into mobile wallets for seamless property access and check in experiences.

Full tracking gives hotels greater visibility of each guest’s engagement at each touchpoint to analyze the guest lifecycle from booking to post-stay feedback. EasyConnect can also manage and administrate multiple properties to ensure brand consistency. 

Carsten Wernet, Chief Executive of SIHOT said, “Our goal is to give hoteliers transparency of the digital guest journey - to understand what works for each customer and tailor the experience accordingly. The seamless networking of all SIHOT systems involved in the entire digital guest journey centralizes the management of communications and data. Not only is this improving work flows for hotel staff, but it's offering valuable insights on guest behaviour which can feed back into the overall commercial and operational strategy of the hotel.”

Further developments are on the roadmap including integrations with Whatsapp and additional communications channels, as well as mobile keys in smartphone wallets.