PRESS RELEASE: Fonab Castle Hotel & Spa joins Elegant Hotel Collection as first member in Scotland

The pioneering global soft brand continues growth momentum welcoming luxury five star resort in Perthshire

London, UK – Monday 19 May Fonab Castle Hotel & Spa, the five-star hotel and spa in Pitlochry, has joined Elegant Hotel Collection, marking a significant milestone as the full-service luxury representation brand expands into Scotland.

Nestled in Perthshire’s Big Tree Country, the 42-room Fonab Castle Hotel & Spa is surrounded by enchanting landscapes, making it an idyllic destination for spa and wellness experiences, immersive culinary escapes and high-octane adventures in the Highlands.

Originally a grand private residence, the Scots baronial castle was built in 1892 for Lieutenant Colonel George Glas Sandeman, and has since transformed into Pitlochry’s only five-star hotel and spa. The hotel blends its historic charm with contemporary elegance, to create an exceptional hospitality experience as part of the Crerar Hotels Group.

Powered by HotelREZ, Elegant Hotel Collection is breathing new life into luxury representation by combining traditional soft brand services with global distribution and technological innovation. Bringing independent luxury hotels into a global movement that celebrates authentic independence, the luxury soft brand is committed to invitation-based expansion centred around its five brand pillars of authenticity, inclusivity, innovation, distinction and sustainability.

Jodie Wright, Chief Commercial Officer, Crerar Hotels Group, commented: “As the first Scottish member of Elegant Hotel Collection, we are immensely proud to represent our region in this prestigious global community.  This strategic partnership will enable Fonab Castle to strengthen its presence in key regions, including the UK and the USA and we look forward to welcoming an even broader audience to experience the unmatched luxury, heritage, and warmth that define the resort.”

Catt McLeod, Vice President, Elegant Hotel Collection, said: “Expanding our global footprint with the addition of Fonab Castle underscores our commitment to creating an unrivalled offering for guests seeking unforgettable stays in distinctive locations around the world. Fonab Castle is a truly idyllic destination for adventure, relaxation and indulgence in the heart of Scotland. This incredible five-star resort expertly caters to the growing demand that we are seeing for unique and authentic experiences.”

Fonab Castle Hotel & Spa joins an illustrious membership of independent luxury hotels worldwide, including renowned establishments such as Exclusive Collection (UK), Galgorm Resort (Northern Ireland), Cresta Palace Celerina (Switzerland), Paresa Resort Phuket (Thailand) and The Townhouse Hotel Mykonos (Greece), which was recently awarded a prestigious Michelin Key.