PRESS RELEASE: Cendyn and Loyalty Juggernaut up the ante on hotel loyalty with scalable enterprise ecosystem

Powerful partnership transforms enterprise-scale hotel loyalty programs with personalized and revenue-generating guest interactions at every touchpoint

Austin, Texas, USA – 20 May 2025: Enterprise-level hotel loyalty programs today reach a new level of sophistication following the integration of Cendyn’s industry-leading CRM with Loyalty Juggernaut’s (LJI’s) GRAVTY®. The partnership empowers hoteliers to develop and implement a robust, rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand’s customer journey.

Cendyn and Loyalty Juggernaut up the ante on hotel loyalty

Against a backdrop of global inflation, rising operational costs, and growing competition for share of wallet, this unified platform enables hotels to maximize efficiency whilst being able to deepen relationships with guests. By reducing the reliance on costly, one-size-fits-all loyalty platforms, this partnership empowers global hotel brands across their entire digital and physical footprint to gather and utilize loyalty and communication preference data that feeds into a unified guest profile.

The complete integration of guest preference data into the CRM from GRAVTY® enables advanced segmentation to deliver loyalty benefits through marketing and messaging connectivity across multiple communication channels. This collaboration precisely targets guest activity, facilitating membership growth and deeper brand affinity, setting a new benchmark for how hotels foster guest loyalty, enhance experiences, and generate sustainable growth.

Whether markets shift or guest expectations change, hotels can adapt quickly to changing market conditions and guest expectations with configurable and scalable technology infrastructure. Together, Cendyn and Loyalty Juggernaut offer hotels the ability to harness two complementary platforms that can adapt as loyalty programs evolve.

“Our partnership is a real game-changer for hospitality loyalty programs,” said Chris Egan, Chief Product Officer, Cendyn. “This collaboration is more than an enhanced integration – but a unified loyalty engagement ecosystem purpose-built for the complexities of modern hospitality and customer interaction. There’s no longer a need for guests to ‘point-watch’ – wherever travelers are in the journey, the system automatically engages and rewards guests based on the unified customer profile.”

“This powerful partnership is the fusion of two best-in-class solutions,” said Shyam Shah, CEO, Loyalty Juggernaut. “We’ve taken the time to address the complexities in today’s guest journey to enable highly scalable, configurable loyalty programs capable of meeting diverse global and regional needs. Hotels can move away from standardized loyalty benefits to reward guests based on how they interact with the brand to easily turn first-time bookers into brand believers.”