PRESS RELEASE: AI Reshapes Hotel Distribution: 4th HPI Series Wraps in New York
- Ryan Haynes
- Oct 7
- 2 min read
NEW YORK 6 October, 2025 — Artificial intelligence is no longer a future trend but a present force reshaping hotel distribution and pricing. That was the central theme of the 4th Hospitality Pricing Innovation (HPI) Series, hosted by 123Compare.me in partnership with the Hotel Association of New York City (HANYC) and Keytel.
Held at Park Avenue Plaza in New York City, the roundtable brought together senior executives, distribution experts, and revenue leaders to examine how AI and data management are rewriting the rules of hotel distribution. The event concluded with strong participation and delivered actionable insights that directly affect hotel competitiveness worldwide.
Industry at a Crossroads
Panelists agreed the industry is entering uncharted territory, moving from human-driven to machine-to-machine rate negotiations, where bots will soon handle rates, availability, and conditions. Key takeaways included:
Price integrity is non-negotiable: protecting direct channels against rate disparities is more urgent than ever in an AI-driven world.
Personalization has limits: hotels should design experiences based on intent and context, not just fixed profiles.
Content is strategic: each language not covered by a hotel’s website represents lost demand to OTAs.
Efficiency through automation: real-time alerts and automated reporting help revenue managers oversee more properties with fewer errors.
Value capture at the entry point: whoever controls the guest’s first touchpoint—Google, Apple, or OpenAI—will capture most of the value.
Experiential travel is rising: AI will aggregate demand for micro-experiences, turning them into bookable products.
Executives Weigh In
“AI is no longer future talk—it’s already reshaping hotel distribution. Hoteliers must act now: organize data, strengthen content, and protect direct pricing,” said Jordi Serra, CEO of 123Compare.me.
Vijay Dandapani, President & CEO of HANYC, noted: “We are proud to have played a pivotal role in organizing this first-of-its-kind seminar on the new frontiers of digital distribution. Panelists and attendees alike shared insights that converged into actionable suggestions for the future of distribution.”
Raúl Álvarez, Global VP Digital Strategy, Innovation & eCommerce at Radisson Hotel Group, highlighted the transformative role of AI: “Artificial intelligence is redefining how we connect with our guests and strengthen direct bookings. At Radisson, we see AI not as a distant future but as a 24/7 partner that helps us work smarter, protect price integrity, and deliver value more efficiently. Price integrity builds trust with customers and enhances brand reputation, as travelers who see consistent pricing across platforms gain confidence and are more likely to book directly.”
Keytel added: “It has been an honor to co-organize the HPI Series in New York. The discussions on artificial intelligence were invaluable. While the event offered clear action points, it also showed that AI will bring increased operational costs for hotels. In this new era, experience, knowledge, and trusted partnerships are more vital than ever to help hotels maintain control of their strategy and shape their future.”
The discussions and insights from HPI New York have been compiled into the whitepaper “The New Rules of Hotel Distribution.” This resource provides hoteliers with a roadmap to strengthen their direct channel, protect profitability, and prepare for a market increasingly shaped by algorithms.
The whitepaper, “The New Rules of Hotel Distribution,” compiles the event’s insights and action points. It is available for free download [https://123compareme.net/en/whitebook-ai-hotel-distribution/].
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