PRESS RELEASE: Elegant Hotel Collection Asia Pacific Strengthens Growth Strategy with Appointment of Alice Matulessy as Vice President Business Development

Hong Kong, 28 May 2025 Elegant Hotel Collection Asia Pacific, the next-generation luxury soft brand empowering independent luxury hotels globally, has appointed Alice Matulessy as Vice President of Business Development Asia Pacific. The announcement, made by Anita Chan, CEO Elegant Hotel Collection Asia Pacific, underscores the company’s commitment to unlocking growth across one of the world's most valuable hospitality regions.

Alice Matulessy joins Elegant Hotel Collection

The move follows Elegant Hotel Collection’s intensified focus on the Asia Pacific market, where an expanding pipeline and rising demand for flexible, high-value representation services are fuelling rapid momentum. As VP of Business Development, Matulessy will lead membership expansion for Elegant Hotel Collection Asia Pacific targeting high-end independent hotels.

With over 20 years of experience in luxury hospitality and strategic sales and marketing, Matulessy brings a dynamic, results-driven leadership style and deep regional expertise to the role, having held previous leadership positions at Padma Hotels & Resorts, Discovery Hotels & Resorts, and Paragon Hotels & Residences.

Anita Chan commented: “Alice’s appointment aligns with our ambition to scale rapidly and intelligently across Asia Pacific. Alice brings both commercial discipline and market nuance, two critical enablers for sustained growth in this region.”

Alice Matulessy commented: “Elegant Hotel Collection offers a unique value proposition in the market. I’m excited to help independent hoteliers unlock the commercial benefits of global representation while retaining full brand control. I’m delighted to be joining the Elegant Hotel Collection Asia Pacific team.”

Offering a compelling alternative to traditional affiliation models by prioritising owner flexibility, guest authenticity, and commercial performance, Elegant Hotel Collection’s expansion strategy focuses on aligning with distinctive, experience-led properties that resonate with modern luxury travellers.

With Matulessy joining the leadership team, Elegant Hotel Collection Asia Pacific is well-positioned to deepen its regional presence and expects to announce a strong pipeline of properties across the Asia Pacific region.