In this episode we’re joining by Eric Hallerberg, VP EMEA Sales, Oracle Hospitality who presented at IHTF looking at ways to develop a...

Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

Exploring the world of coach travel and the luxury offering. We speak with VP Marketing and PR, Florencia Cirigliano of Red Coach about...

After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...