Apr 16, 20192 minMarcommsBook Review: This is Marketing, by Seth GodinYou can't be seen until you learn to see I'm incredibly respectful of Seth Godin, the way he presents ideas and new ways of thinking...
Apr 9, 20194 minMarcommsDon't waste your case studies - 12+ uses for customer success stories When success is more than proof - it’s the essence and very fabric of your buyer! Case studies are multi-purpose; they are invaluable...
Mar 22, 20192 minObservationsIndustry events: Feb/March 2019The events of the last two months - how they compare: Travel Technology Europe, London Olympia: If you're a British tech company,...
Mar 21, 20194 minMarcommsWhy a press release? Don't waste your timeLet's start at the beginning - a purpose of a press release is to announce something newsworthy that will be of interest to the media....
Mar 12, 20196 minMarcommsTrade shows aren't cheap - so make the marketing countBudgets become tighter when there are more channels to manage - so it's important you take a sustainable approach to spending to maintain...
Feb 23, 20194 minMarcommsThe 5 myths of #PR - strategic marketing can't work without!PR can create all sorts of opportunities for a business, and it's how you communicate to your wider stakeholders with the most relevant...