TRAVEL 2021

Let's start the journey to build business

Consumer Travel PR

We create PR campaign narratives relevant to each journalist and publication. With wide-reaching contacts from national, consumer, lifestyle, broadcast and trade media, we help your brand be seen by specific audiences. We are also experienced corporate PR and crisis management consultants.

DMC Marketing

Having worked with destinations the world over, including UK regions and cities, we help you build campaigns and deliver on key objectives and goals. We work closely with your in-house team and other agencies.

Travel Technology

Engaging with your buyers and consumers in the sales cycle and maintaining customer retention, our team of designers, copywriters, researchers and video/podcast producers create engaging content whether it's blogs, vlogs, whitepapers, or industry reports.

Content and Lead Generation

With experience in technology and systems marketing, we build and scale marketing platforms for lead generation, while raising industry awareness, developing partnerships, and striking influence on the sector through thought-leadership.

Hotels & Hospitality

Drawing from our vast hospitality experience, we are here to support you on - and beyond - the road to recovery. We will help you drive direct bookings and improve ancillary revenue through your marketing channels, while communicating your Covid-safety measures. From full-service marketing including design, to stand-alone digital campaigns, social media and PR representation. Our team has experience both agency and in-house with brands including Marriott Hotels, Jumeirah Hotels & Resorts, Isrotel and South Lakes Hotels.

2021 AND BEYOND: REOPENING ROADMAP

Digital- PR - Social - Email - Website

2020 was a tough year for all but now is the time to plan for the future. It’s time to aspire to better things, grow, adapt and become a business that appeals to consumers of today and beyond.

Communicate Covid Confidence

Plan your reopening messages and company policies and standard

Engaging Marketing Campaigns

Our team design and deploy content across your channels to promote your product

Raise Your Profile Among Your Target Audience

Using engaging social media and PR, we will increase engagement and traffic

Drive Bookings Through Digital Marketing

We will use your digital channels to improve bookings and revenue opportunities

WHY WE ARE TRAVEL SPECIALISTS

The senior team of consultants at Haynes MarComs each has extensive experience working in the travel sector, each with a unique background to provide you with a complementary and experienced team.

RYAN HAYNES

Over 15 years experience as a travel marketing strategist, working with HomeAway, RateTiger, Park Plaza Hotels, World Rainbow Hotels, bd4travel, Spotta, AC Group, Pegasus

MEGAN MCINTYRE

Over 15 years experience as a travel marketer and PR, working with Jumeirah Hotels, Marriott Hotels, Foxhills Club & Resort, Cycling for Softies Warwick Castle, and Daydream Island

SAM MARSH

Over 20 years experience as a travel PR professional, working with Rhodes Tourism, Atlantic Canada Tourism Partnership, Tourism Slovenia, Isle of Man, Cumbria Tourism and VisitWiltshire, extensive aviation experience including Flybmi, Air New Zealand and Royal Brunei Airlines and hospitality - Premier Cottages, Isrotel Hotels, Pitchup.com & Spabreaks.com

HAYNES MARCOMS EXPERIENCE

OUR SERVICES

Brand & Strategic
Planning

Content
Production

News, PR &
Industry Relations

CRM & Marketing
Automation

Account-Based &
Inbound Marketing

Media and
Presentation Training

Thought Leadership &
Crisis Management

Community Management & Social Media

Design Services

Campaign
Management

SEO & PPC

Video and Animation

CASE STUDIES

Repositioning activity holiday brand in the media

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Digitalising hotel brand

Implement a ‘Digital First’ philosophy, lower third party distribution costs & enhance engagement with Members and Non-members. Overhaul website to provide in-house CMS, to increase direct hotel bookings and reduce reliance on TPI/OTAs. New website drove +58% revenue (room bookings) in first 12 months, with 8% drop in commission payments to TPI/OTAs. Redesigned emails increased Member engagement: +18% Open Rate and +46% CTR

Raising profile of a travel app

Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users

Drive direct bookings

Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY

Trade profile raising

In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.

Leading wholesaler

Working primarily with Travel Trade we gained high-impact coverage in Travel Weekly, Travolution, C&IT, ITCM, TravelMole, Group Travel World, Group Travel Organiser, securing coverage in regional business publications to gain new business partners in Scotland. Securing interviews with key trades as well as a panel discussion at British Tourism & Travel Show 2019, and numerous award shortlists and wins.

FULLY FLEXIBLE AND AFFORDABLE PACKAGES FOR TODAY'S DIGITAL SALES

Geographically Target Customers

Reach a new audience. Covid-restriction changes are likely to continue in 2021, and studies show travellers are preferring holidays closer to home

Raise Awareness of Your Brand

Improve market share where shifts in demand means rural destinations can compete with cities

Secure Bookings for 2021 and Beyond:

Regain consumer confidence by communicating your covid-policies including onsite support and cancellation processes

PACKAGE 1

Search & Social

Improve search results

Communicate your offerings

4 x search-optimised blog posts per month

2 x weekly social media posts (organic only)

Performance & Activity Reports

PACKAGE 2

Customer Generation

Increase website traffic

Improve engagement

Package 1+

Social media, PCC and digital advertising management

Performance & Activity Reports

PACKAGE 3

Engagement Marketing

Drive bookings and run retargeting campaigns

Improve ancillary revenues

Package 2+

Email promotions and database management

Performance & Activity Reports

PACKAGE 4

Full Service

Build brand awareness

Multichannel marketing

Package 3+

PR and Media relations

Guest Reviews Management

Performance & Activity Reports

Choose the marketing elements that suit your immediate needs and help you realise your booking and revenue potential.

RECOVERY MARKETING PROGRAMM 2021

Join one of our Marketing Training Programmes to look at tactics, technologies and planning for your marketing channels. These are one-hour sessions spread over two-weeks. If you would like a tailored or dedicated session to your business, why not give us a call to discuss further.

Social Media - Awareness & Engagement

Plan your reopening messages
Communicate Covid safety measures
Manage guest reviews
Create engaging posts and drive bookings
Targeted local, regional, national and international advertising

PR & the Media - Brand Awareness & Credibility

Boost your profile in key markets
Diversify and grow your business offering
Create a good news story
What journalists are looking for
Utilise competitions and reader offers

Website & Search Engines - Awareness & Traffic Generation

Our team design and deploy content across your channels to prom
Improve positioning on search results
Build Domain Authority via blogs and customised landing pages
PPC and SEO
Diversify and grow your business offering

Email Marketing - Re egagement & Targeting

Plan email campaigns
Using an email platform
Increase database contacts
Newsletters, offers and promotions
Track and improve performance

Digital, Design & Video - Promotion & Engagement

Role of video
Importance of photos
Online & digital advertising
Assessing performance

NEXT COURSE STARTING DATES:

12th March 2021

2nd April 2021

23rd April 2021

14th May 201

TRAVEL 2021

Let's start the journey to build business

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users

Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY

In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.

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