Haynes MarComs uses marketing to drive sales. We evolve the sales funnel to develop lead acquisition, drive conversion and raise your brand and product awareness within your target audience group. We focus on your target buyer without being distracted, so you can cut through the market effortlessly. 

With over 60 years of experience between us in both consumer and business marketing and PR, we take an integrated approach working with you and your existing teams and agencies or to act as your fully outsourced team. We have worked with large global brands, micro-international businesses and family-run companies going for growth and diversification.

Our team are specialists in strategic marketing, digital marketing, PR, content and social media providing support with campaign management, copy and design.

What problem are you solving for customers?

What value can your people add to your customers? How can you make your product more agile and responsive to market needs?

How are you telling the story of your value proposition and engaging prospects at each sales stage?

How are technology and systems being used to deliver this narrative and provide value to customers in the sales funnel?

How is performance tracked and measured? What denotes success?

Placing the essence of your business at the centre of your decision-making

Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience. 

Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals. 

Listen and understand the new market

Pivot your value proposition to your buyer profiles

Focus your mission

Involve your people

Review product
roadmap

Align departmental
strategies and processes

Create market narrative

Define marcomms
strategy

Action distribution plan

Review performance

Iterate messages and
engagement

Reinforce brand values

Strategy
Customer insight
Market orientation

Process
Place
Promotion
Price

Brand & value
Segmentation & targeting
Market positioning

Data insights
Channel performance
Sales values

DISCOVER

ENGAGE

DEPLOY

OPTIMISE

Technology & Systems

Travel & Tourism

Hospitality

Logistics & Transportation

PropTech

Business Services

Engineering