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MARKETING IN A LOW-TOUCH ECONOMY

Make every interaction count

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DIGITAL MARKETING IN A LOW-TOUCH ECONOMY

Haynes MarComs uses marketing to drive sales. We evolve the sales funnel to develop lead acquisition, drive conversion and raise your brand and product awareness within your target audience group. We focus on your target buyer without being distracted, so you can cut through the market effortlessly. 

 

With over 60 years of experience between us in both consumer and business marketing and PR, we take an integrated approach working with you and your existing teams and agencies or to act as your fully outsourced team. We have worked with large global brands, micro-international businesses and family-run companies going for growth and diversification.

 

Our team are specialists in strategic marketing, digital marketing, PR, content and social media providing support with campaign management, copy and design.

 

STEPS TO MARKET OUTREACH

Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience. 


Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals. 

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Listen and understand the new market


Pivot your value proposition to your buyer profiles


Focus your mission

Involve your people


Review product
roadmap


Align departmental
strategies and processes

Create market narrative


Define marcomms
strategy


Action distribution plan

Review performance


Iterate messages and
engagement


Reinforce brand values

Strategy
Customer insight
Market orientation

Process
Place
Promotion
Price

Brand & value
Segmentation & targeting
Market positioning

Data insights
Channel performance
Sales values

DISCOVER

ENGAGE

DEPLOY

OPTIMISE

 

SERVICES

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Brand & Strategic
Planning

Content
Production

News, PR &
Industry Relations

CRM & Marketing
Automation

Account-Based &
Inbound Marketing

Media and
Presentation Training

Design Services

Video and Animation

Thought Leadership &
Crisis Management

Community Management & Social Media

Campaign
Management

SEO & PPC

 
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SECTORS

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Technology & Systems

Travel & Tourism

Hospitality

Logistics & Transportation

PropTech

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Business Services

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Engineering

 
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HAYNES MARCOMS EXPERIENCE

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Sciant has grown fast since its inception in 2016 - the company recognised it needed a marketing function to support sales and develop professional marketing sales materials to help secure bigger companies and contracts.

Haynes MarComs has worked with Sciant since May 2019 to develop a value proposition, vision, and mission with key messages. We have created a set of branding materials, presentations, case studies, product service marketing collateral to support the sales process, as well as content delivery to raise awareness of the company. 
 

 

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