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MARKETING IN A LOW-TOUCH ECONOMY

Make every interaction count

Covid-19 has shocked economies to the core, with realisation of what constitutes an essential service. As such we’ve been forced to look at our world differently.

 

We have a challenging and difficult road to recovery ahead. We must ensure we are relevant and address the very challenges of our customers to help them survive. 

 

We are at a point in time where no business has had to face such a crisis before and had to adapt so quickly to meet the immediate needs of customers and the market. With it, communications has to change to connect with the challenges customers are facing, otherwise friction will impact sales opportunities. Haynes MarComs has built a framework to help businesses pivot their offering and marketing communication, and how to support customer-facing teams in delivery.

DIGITAL MARKETING IN A LOW-TOUCH ECONOMY

 
 
 

What problem are you solving for customers?

What value can your people add to your customers? How can you make your product more agile and responsive to market needs?

How are you telling the story of your value proposition and engaging prospects at each sales stage?

How are technology and systems being used to deliver this narrative and provide value to customers in the sales funnel?

How is performance tracked and measured? What denotes success?

Placing the essence of your business at the centre of your decision-making

STEPS TO MARKET OUTREACH

Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience. 


Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals. 

Listen and understand the new market


Pivot your value proposition to your buyer profiles


Focus your mission

Involve your people


Review product
roadmap


Align departmental
strategies and processes

Create market narrative


Define marcomms
strategy


Action distribution plan

Review performance


Iterate messages and
engagement


Reinforce brand values

Strategy
Customer insight
Market orientation

Process
Place
Promotion
Price

Brand & value
Segmentation & targeting
Market positioning

Data insights
Channel performance
Sales values

DISCOVER

ENGAGE

DEPLOY

OPTIMISE

 

STEPS TO ACHIEVING A SUCCESSFUL PIVOT

Brand & Strategic
Planning

Content
Production

News, PR &
Industry Relations

CRM & Marketing
Automation

Account-Based &
Inbound Marketing

Media and
Presentation Training

Design Services

Video and Animation

Thought Leadership &
Crisis Management

Community Management & Social Media

Campaign
Management

SEO & PPC

 

SERVICES

SECTORS

Technology & Systems

Travel & Tourism

Hospitality

Logistics & Transportation

PropTech

Business Services

Engineering

 

HAYNES MARCOMS EXPERIENCE

 
 

LATEST ARTICLES

Speak to one of our team to discuss your brief to find out how we can help you. 
    
Request our portfolio or arrange an appointment.

ABOUT

Haynes MarComs supports businesses with strategic brand marcomms and digital and PR

campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals. 

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© 2020 by Haynes MarComs Limited. Company number 11814958. All rights reserved