DIGITAL MARKETING IN A LOW-TOUCH ECONOMY

Covid-19 has shocked economies to the core, with realisation of what constitutes an essential service. As such we’ve been forced to look at our world differently.

We have a challenging and difficult road to recovery ahead. We must ensure we are relevant and address the very challenges of our customers to help them survive. 

We are at a point in time where no business has had to face such a crisis before and had to adapt so quickly to meet the immediate needs of customers and the market. With it, communications has to change to connect with the challenges customers are facing, otherwise friction will impact sales opportunities. Haynes MarComs has built a framework to help businesses pivot their offering and marketing communication, and how to support customer-facing teams in delivery.

STEPS TO ACHIEVING A SUCCESSFUL PIVOT

What problem are you solving for customers?

What value can your people add to your customers? How can you make your product more agile and responsive to market needs?

How are you telling the story of your value proposition and engaging prospects at each sales stage?

How are technology and systems being used to deliver this narrative and provide value to customers in the sales funnel?

How is performance tracked and measured? What denotes success?

Placing the essence of your business at the centre of your decision-making

STEPS TO MARKET OUTREACH

Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience. 

Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals. 

DISCOVER

ENGAGE

DEPLOY

OPTIMISE

Listen and understand the new market

Pivot your value proposition to your buyer profiles

Focus your mission

Involve your people

Review product
roadmap

Align departmental
strategies and processes

Create market narrative

Define marcomms
strategy

Action distribution plan

Review performance

Iterate messages and
engagement

Reinforce brand values

Strategy
Customer insight
Market orientation

Process
Place
Promotion
Price

Brand & value
Segmentation & targeting
Market positioning

Data insights
Channel performance
Sales values

DISCIPLINES

VALUE FRAMEWORK AND GO-TO-MARKET PLAN

We work with your senior business leaders and product team to apply market listening to develop a strong value proposition and reinforcement plan to meet core commercial goals

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Our goal is to involve and align your team so we can move forward with agreement and strength

STRATEGIC BRAND MARCOMS

CONTENT CREATION AND LEAD GENERATION PROGRAMES

Our multiskilled team work closely together to create marketing assets, to feed your CRM and set KPIs to build your marketing sales funnel

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We involve your sales team early on to support the buyer journey and qualify the best prospects

Our team takes the value proposition and develops a marketing strategy and narrative to engage stakeholders for driving commercial goals

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We set key milestones to assess the performance of the go-to-market strategy.  

DIGITAL MARKETING AND PR

We manage your marketing channels and continually assess the performance with ongoing iteration to the message and distribution

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Our goal is to generate relevant leads, reduce the sales cycle, deliver an excellent buying experience, and make your customer acquisition cost-efficient

SERVICES

SECTORS

Technology & Systems

Travel & Tourism

Business Services

Engineering

Hospitality

Logistics & Transportation

PropTech

PACKAGES

We work with you to define core value drivers in current market, determine optimal organisation structure, deliver maximum value at all stages of the customer journey engaging your team to pivot your business efficiently.

VALUE DISCOVERY WORKSHOPS

GO-TO-MARKET PLANNING

We form a Brand MarComms plan and narrative to embed your value proposition in the market with relevant content assets for marketing, sales and customer engagement

We create the content and manage your marketing channels to communicate your your narrative to the market deploying campaigns to feed your sales funnel

We build brand awareness in your industry sector through media engagement and exposure, while developing partnerships with industry players

DIGITAL COMMUNICATIONS

PR AND INDUSTRY RELATIONS

We set up your sales and marketing infrastructure with CRM technology and content to establish a working sales marketing funnel

LEAD GENERATION

Speak to one of our team to discuss your brief to find out how we can help you. 
    
Request our portfolio or arrange an appointment.