MARKETING IN A LOW-TOUCH ECONOMY
Make every interaction count
DIGITAL MARKETING IN A LOW-TOUCH ECONOMY
Haynes MarComs uses marketing to drive sales. We evolve the sales funnel to develop lead acquisition, drive conversion and raise your brand and product awareness within your target audience group. We focus on your target buyer without being distracted, so you can cut through the market effortlessly.
With over 60 years of experience between us in both consumer and business marketing and PR, we take an integrated approach working with you and your existing teams and agencies or to act as your fully outsourced team. We have worked with large global brands, micro-international businesses and family-run companies going for growth and diversification.
Our team are specialists in strategic marketing, digital marketing, PR, content and social media providing support with campaign management, copy and design.
STEPS TO ACHIEVING A SUCCESSFUL PIVOT
What problem are you solving for customers?
What value can your people add to your customers? How can you make your product more agile and responsive to market needs?
How are you telling the story of your value proposition and engaging prospects at each sales stage?
How are technology and systems being used to deliver this narrative and provide value to customers in the sales funnel?
How is performance tracked and measured? What denotes success?
Placing the essence of your business at the centre of your decision-making
STEPS TO MARKET OUTREACH
Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience.
Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals.
Listen and understand the new market
Pivot your value proposition to your buyer profiles
Focus your mission
Involve your people
strategies and processes
Create market narrative
Action distribution plan
Iterate messages and
Reinforce brand values
Brand & value
Segmentation & targeting
Brand & Strategic
News, PR &
CRM & Marketing
Video and Animation
Thought Leadership &
Community Management & Social Media
SEO & PPC
Technology & Systems
Travel & Tourism
Logistics & Transportation
HAYNES MARCOMS EXPERIENCE