MARKETING IN A LOW-TOUCH ECONOMY
Make every interaction count
Covid-19 has shocked economies to the core, with realisation of what constitutes an essential service. As such we’ve been forced to look at our world differently.
We have a challenging and difficult road to recovery ahead. We must ensure we are relevant and address the very challenges of our customers to help them survive.
We are at a point in time where no business has had to face such a crisis before and had to adapt so quickly to meet the immediate needs of customers and the market. With it, communications has to change to connect with the challenges customers are facing, otherwise friction will impact sales opportunities. Haynes MarComs has built a framework to help businesses pivot their offering and marketing communication, and how to support customer-facing teams in delivery.
DIGITAL MARKETING IN A LOW-TOUCH ECONOMY
What problem are you solving for customers?
What value can your people add to your customers? How can you make your product more agile and responsive to market needs?
How are you telling the story of your value proposition and engaging prospects at each sales stage?
How are technology and systems being used to deliver this narrative and provide value to customers in the sales funnel?
How is performance tracked and measured? What denotes success?
Placing the essence of your business at the centre of your decision-making
STEPS TO MARKET OUTREACH
Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience.
Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals.
Listen and understand the new market
Pivot your value proposition to your buyer profiles
Focus your mission
Involve your people
strategies and processes
Create market narrative
Action distribution plan
Iterate messages and
Reinforce brand values
Brand & value
Segmentation & targeting
STEPS TO ACHIEVING A SUCCESSFUL PIVOT
Brand & Strategic
News, PR &
CRM & Marketing
Video and Animation
Thought Leadership &
Community Management & Social Media
SEO & PPC
Technology & Systems
Travel & Tourism
Logistics & Transportation
HAYNES MARCOMS EXPERIENCE
Speak to one of our team to discuss your brief to find out how we can help you.
Request our portfolio or arrange an appointment.