MARKETING IN A LOW-TOUCH ECONOMY
Make every interaction count
DIGITAL MARKETING IN A LOW-TOUCH ECONOMY
Haynes MarComs uses marketing to drive sales. We evolve the sales funnel to develop lead acquisition, drive conversion and raise your brand and product awareness within your target audience group. We focus on your target buyer without being distracted, so you can cut through the market effortlessly.
With over 60 years of experience between us in both consumer and business marketing and PR, we take an integrated approach working with you and your existing teams and agencies or to act as your fully outsourced team. We have worked with large global brands, micro-international businesses and family-run companies going for growth and diversification.
Our team are specialists in strategic marketing, digital marketing, PR, content and social media providing support with campaign management, copy and design.
STEPS TO MARKET OUTREACH
Effective marketing and communication starts with the value you want to deliver for your customers and what commercial success looks like. From there, you need clear messaging and channels to communicate to your audience.
Be prepared to do whatever it takes to get results, using data and creativity to make iterations to your strategy to achieve your goals.
Listen and understand the new market
Pivot your value proposition to your buyer profiles
Focus your mission
Involve your people
Review product
roadmap
Align departmental
strategies and processes
Create market narrative
Define marcomms
strategy
Action distribution plan
Review performance
Iterate messages and
engagement
Reinforce brand values
Strategy
Customer insight
Market orientation
Process
Place
Promotion
Price
Brand & value
Segmentation & targeting
Market positioning
Data insights
Channel performance
Sales values
DISCOVER
ENGAGE
DEPLOY
OPTIMISE
SERVICES
Brand & Strategic
Planning
Content
Production
News, PR &
Industry Relations
CRM & Marketing
Automation
Account-Based &
Inbound Marketing
Media and
Presentation Training
Design Services
Video and Animation
Thought Leadership &
Crisis Management
Community Management & Social Media
Campaign
Management
SEO & PPC
SECTORS
Technology & Systems
Travel & Tourism
Hospitality
Logistics & Transportation
PropTech
Business Services
Engineering
HAYNES MARCOMS EXPERIENCE
Sciant has grown fast since its inception in 2016 - the company recognised it needed a marketing function to support sales and develop professional marketing sales materials to help secure bigger companies and contracts.
Haynes MarComs has worked with Sciant since May 2019 to develop a value proposition, vision, and mission with key messages. We have created a set of branding materials, presentations, case studies, product service marketing collateral to support the sales process, as well as content delivery to raise awareness of the company.