Digital marketing is now the status quo when it comes to marketing, and while digital channels may not be the most valuable for all businesses, digital can provide the transparency needed to assess and calculate business performance.

 

The days of digital marketing being the cheap alternative to ‘traditional’ marketing tactics have near-enough vanished; channels have been tried, tested and optimised - with well-rehearsed formulas that can boost the prospects of companies.

 

Today, digital marketing needs to be considered and thought through to ensure each channel contributes to the core commercial goals. More than ever, companies need to be monitoring their Customer Acquisition Cost (CAC), breaking this down throughout the sales funnel and tracking the customer journey to understand the value each interaction contributes to your sales process.