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The industry is rapidly evolving and tourism markets are recovering.
Did you know…
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Domestic tourism is supporting the industry in countries as diverse as Germany, Peru and China.
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Countries and operators don’t always agree on when the full recovery will come.
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While the early bird often gets the worm, some destinations are not expected to reach 2019 tourism levels until 2024/25. There’s still time!
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The travel ad market won’t return to pre-pandemic levels of spending until 2023.
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72% of the B2B marketing budget is now going to purely digital channels.
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31% predict that AI-powered automation tools will be a focus.
We keep the pulse on travel developments and marketing trends to keep businesses moving in the right direction.
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