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The industry is rapidly evolving and tourism markets are recovering.

Did you know…


  • Domestic tourism is supporting the industry in countries as diverse as Germany, Peru and China.

  • Countries and operators don’t always agree on when the full recovery will come.

  • While the early bird often gets the worm, some destinations are not expected to reach 2019 tourism levels until 2024/25. There’s still time!

  • The travel ad market won’t return to pre-pandemic levels of spending until 2023.

  • 72% of the B2B marketing budget is now going to purely digital channels.

  • 31% predict that AI-powered automation tools will be a focus.

We keep the pulse on travel developments and marketing trends to keep businesses moving in the right direction.

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