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The industry is rapidly evolving and tourism markets are recovering.
Did you know…
Domestic tourism is supporting the industry in countries as diverse as Germany, Peru and China.
Countries and operators don’t always agree on when the full recovery will come.
While the early bird often gets the worm, some destinations are not expected to reach 2019 tourism levels until 2024/25. There’s still time!
The travel ad market won’t return to pre-pandemic levels of spending until 2023.
72% of the B2B marketing budget is now going to purely digital channels.
31% predict that AI-powered automation tools will be a focus.
We keep the pulse on travel developments and marketing trends to keep businesses moving in the right direction.
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