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Photographs & Memories - Alexandra Fjallman: Embracing the great outdoors

An outdoor enthusiast with a penchant for giving extreme sports a go, our next Memory Maker landed in travel and hospitality to lead the strategic brand development of Atomize following a career working in ecommerce and building SaaS companies. While new to the revenue management and pricing space, she has quickly adopted it as her new home. 

Alexandra Fjallman, Chief Marketing Officer at Atomize, loves a challenge, putting herself in a context which is totally new to her. Alexandra’s choice of photos illustrate her passion “I love to do things outdoors in nature. I think it’s important to put yourself outside your comfort zone and challenge yourself.” A keen padel player and golfer, Alexandra enjoys seeing new places just to experience new things, who will always turn to the locals first for recommendations. 

She tells us about her rebirth in the rapids, her love for animals and desire to swim with dolphins, and why doing things with friends makes life all the more exhilarating - “If you think an obstacle is too challenging, together with a team, you can motivate and conquer obstacles along the way.” A perfect motto for life. 

In the new Photographs & Memories series, our guests - Memory Makers - choose three photographs and a treasured souvenir recalling places and people from their travels. It’s an intimate look at the moments important to them, whether personally or professionally. The items transport the Memory Maker on a journey back in time, giving them the chance to reflect on the significance of life’s moments and the impact on themselves and the world around them. We hope it’s a journey you enjoy.


Produced by Travel Market Life, a Haynes MarComs series. Hosted and sponsored by Atomize.


For more episodes and details of the series, visit Photographs & Memories.

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