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TRAVEL 2021

Let's start the journey to build business

Consumer Travel PR

We create PR campaign narratives relevant to each journalist and publication. With wide-reaching contacts from national, consumer, lifestyle, broadcast and trade media, we help your brand be seen by specific audiences. We are also experienced corporate PR and crisis management consultants.

DMC Marketing

Having worked with destinations the world over, including UK regions and cities, we help you build campaigns and deliver on key objectives and goals. We work closely with your in-house team and other agencies. 

Travel Technology

Engaging with your buyers and consumers in the sales cycle and maintaining customer retention, our team of designers, copywriters, researchers and video/podcast producers create engaging content "whether its blogs, vlogs, whitepapers, or industry reports."

Content and Lead Generation

With experience in technology and systems marketing, we build and scale marketing platforms for lead generation, while raising industry awareness, developing partnerships, and striking influence on the sector through thought-leadership. 

WHY WE ARE TRAVEL SPECIALISTS


The senior team of consultants at Haynes MarComs each has extensive experience working in the travel sector, each with a unique background to provide you with a complementary and experienced team.

SAM MARSH

Over 20 years experience as a travel PR professional, working with Rhodes Tourism, Atlantic Canada Tourism Partnership, Tourism Slovenia, Isle of Man, Cumbria Tourism and VisitWiltshire, extensive aviation experience including Flybmi, Air New Zealand and Royal Brunei Airlines and hospitality - Premier Cottages, Isrotel Hotels, Pitchup.com & Spabreaks.com 

MEGAN MCINTYRE

Over 15 years experience as a travel marketer and PR, working with Jumeirah Hotels, Marriott Hotels, Foxhills Club & Resort, Cycling for Softies Warwick Castle, and Daydream Island

RYAN HAYNES

Over 15 years experience as a travel marketing strategist, working with HomeAway, RateTiger, Park Plaza Hotels, World Rainbow Hotels, bd4travel, Spotta, AC Group, Pegasus 

MICHAEL MCCARTAN

Over 20 years experience as a business and product developer, working with Duetto, RateGain, Pegasus, RateTiger

Let’s have a chat

HAYNES MARCOMS EXPERIENCE

OUR SERVICES

Brand & Strategic
Planning

Content
Production

News, PR &
Industry Relations

CRM & Marketing
Automation

Account-Based &
Inbound Marketing

Media and
Presentation Training

Thought Leadership &
Crisis Management

Community Management & Social Media

Design Services

Campaign
Management

SEO & PPC

Video and Animation

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CASE STUDIES

Repositioning activity holiday brand in the media

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Digitalising hotel brand

Implement a ‘Digital First’ philosophy, lower third party distribution costs & enhance engagement with Members and Non-members. Overhaul website to provide in-house CMS, to increase direct hotel bookings and reduce reliance on TPI/OTAs. New website drove +58% revenue (room bookings) in first 12 months, with 8% drop in commission payments to TPI/OTAs. Redesigned emails increased Member engagement: +18% Open Rate and +46% CTR

Raising profile of a travel app

Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users

Drive direct bookings

Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY

Trade profile raising

In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.

Leading wholesaler

Working primarily with Travel Trade we gained high-impact coverage in Travel Weekly, Travolution, C&IT, ITCM, TravelMole, Group Travel World, Group Travel Organiser, securing coverage in regional business publications to gain new business partners in Scotland. Securing interviews with key trades as well as a panel discussion at British Tourism & Travel Show 2019, and numerous award shortlists and wins. 

ABOUT

Haynes MarComs supports businesses with strategic brand marcomms and digital and PR

campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals. 

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© 2020 by Haynes MarComs Limited. Company number 11814958. All rights reserved