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Consumer Travel PR
We create PR campaign narratives relevant to each journalist and publication. With wide-reaching contacts from national, consumer, lifestyle, broadcast and trade media, we help your brand be seen by specific audiences. We are also experienced corporate PR and crisis management consultants.
Having worked with destinations the world over, including UK regions and cities, we help you build campaigns and deliver on key objectives and goals. We work closely with your in-house team and other agencies.
Engaging with your buyers and consumers in the sales cycle and maintaining customer retention, our team of designers, copywriters, researchers and video/podcast producers create engaging content "whether its blogs, vlogs, whitepapers, or industry reports."
Content and Lead Generation
With experience in technology and systems marketing, we build and scale marketing platforms for lead generation, while raising industry awareness, developing partnerships, and striking influence on the sector through thought-leadership.
WHY WE ARE TRAVEL SPECIALISTS
The senior team of consultants at Haynes MarComs each has extensive experience working in the travel sector, each with a unique background to provide you with a complementary and experienced team.
Over 20 years experience as a travel PR professional, working with Rhodes Tourism, Atlantic Canada Tourism Partnership, Tourism Slovenia, Isle of Man, Cumbria Tourism and VisitWiltshire, extensive aviation experience including Flybmi, Air New Zealand and Royal Brunei Airlines and hospitality - Premier Cottages, Isrotel Hotels, Pitchup.com & Spabreaks.com
Over 15 years experience as a travel marketer and PR, working with Jumeirah Hotels, Marriott Hotels, Foxhills Club & Resort, Cycling for Softies Warwick Castle, and Daydream Island
Over 15 years experience as a travel marketing strategist, working with HomeAway, RateTiger, Park Plaza Hotels, World Rainbow Hotels, bd4travel, Spotta, AC Group, Pegasus
HAYNES MARCOMS EXPERIENCE
Brand & Strategic
News, PR &
CRM & Marketing
Thought Leadership &
Community Management & Social Media
SEO & PPC
Video and Animation
Repositioning activity holiday brand in the media
Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%
Digitalising hotel brand
Implement a ‘Digital First’ philosophy, lower third party distribution costs & enhance engagement with Members and Non-members. Overhaul website to provide in-house CMS, to increase direct hotel bookings and reduce reliance on TPI/OTAs. New website drove +58% revenue (room bookings) in first 12 months, with 8% drop in commission payments to TPI/OTAs. Redesigned emails increased Member engagement: +18% Open Rate and +46% CTR
Raising profile of a travel app
Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users
Drive direct bookings
Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY
Trade profile raising
In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.