Consumer Travel PR

We create PR campaign narratives relevant to each journalist and publication. With wide-reaching contacts from national, consumer, lifestyle, broadcast and trade media, we help your brand be seen by specific audiences. We are also experienced corporate PR and crisis management consultants.

DMC Marketing

Having worked with destinations the world over, including UK regions and cities, we help you build campaigns and deliver on key objectives and goals. We work closely with your in-house team and other agencies. 

Travel Technology

Engaging with your buyers and consumers in the sales cycle and maintaining customer retention, our team of designers, copywriters, researchers and video/podcast producers create engaging content whether it's blogs, vlogs, whitepapers, or industry reports.

Content and Lead Generation

With experience in technology and systems marketing, we build and scale marketing platforms for lead generation, while raising industry awareness, developing partnerships, and striking influence on the sector through thought-leadership. 

Hotels & Hospitality

Drawing from our vast hospitality experience, we are here to support you on - and beyond - the road to recovery. We will help you drive direct bookings and improve ancillary revenue through your marketing channels, while communicating your Covid-safety measures. From full-service marketing including design, to stand-alone digital campaigns, social media and PR representation. Our team has experience both agency and in-house with brands including Marriott Hotels, Jumeirah Hotels & Resorts, Isrotel and South Lakes Hotels.

Communicate Covid Confidence

Plan your reopening messages and company policies and standard 

Engaging Marketing Campaigns

Our team design and deploy content across your channels to promote your product

Raise Your Profile Among Your Target Audience

Using engaging social media and PR, we will increase engagement and traffic 

Drive Bookings Through Digital Marketing

We will use your digital channels to improve bookings and revenue opportunities

Identification of a gap in the activity holiday market for more emotional and experiential-led messaging. Repositioning the brands for clear market demographics and increased sales of core products, growing key coverage by 65%

Implement a ‘Digital First’ philosophy, lower third party distribution costs & enhance engagement with Members and Non-members. Overhaul website to provide in-house CMS, to increase direct hotel bookings and reduce reliance on TPI/OTAs. New website drove +58% revenue (room bookings) in first 12 months, with 8% drop in commission payments to TPI/OTAs. Redesigned emails increased Member engagement: +18% Open Rate and +46% CTR

Positioning a travel marketplace as the ‘go to’ travel portal and building on this reputation with key media relationships to secure tier one positioning achieved a 20% increase in UK app users

Grew direct bookings for hotels, spa and restaurant outlets by cleansing the database, and targeting specific demographic groups with special offers. Emails drove direct booking revenue +307% YOY. CTR on emails +201% YOY

In a three-month PR project with an unknown technology platform we achieved over 50 pieces of coverage and 7 interviews; including Phocuswire, Travolution, TechEU, UKTechNews, Skift, Silicon Canals, ITProPortal, from a range of pitches, press releases and case studies.

Working primarily with Travel Trade we gained high-impact coverage in Travel Weekly, Travolution, C&IT, ITCM, TravelMole, Group Travel World, Group Travel Organiser, securing coverage in regional business publications to gain new business partners in Scotland. Securing interviews with key trades as well as a panel discussion at British Tourism & Travel Show 2019, and numerous award shortlists and wins. 

Geographically Target Customers

Reach a new audience. Covid-restriction changes are likely to continue in 2021, and studies show travellers are preferring holidays closer to home 

Raise Awareness of Your Brand

Improve market share where shifts in demand means rural destinations can compete with cities

Secure Bookings for 2021 and Beyond:

Regain consumer confidence by communicating your covid-policies including onsite support and cancellation processes

PACKAGE 1

Search & Social

Improve search results
 
Communicate your offerings

4 x search-optimised blog posts per month
 
2 x weekly social media posts (organic only) 

Performance & Activity Reports

PACKAGE 2

Customer Generation

Increase website traffic
 
Improve engagement

Package 1+
 
Social media, PCC and digital advertising management

Performance & Activity Reports

PACKAGE 3

Engagement Marketing

Drive bookings and run retargeting campaigns

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Improve ancillary revenues

Package 2+

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Email promotions and database management
 

Performance & Activity Reports

PACKAGE 4

Full Service 

Build brand awareness

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Multichannel marketing

Package 3+

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PR and Media relations

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Guest Reviews Management
 

Performance & Activity Reports