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TECHNOLOGY, SYSTEMS AND BUSINESS SOLUTIONS

Lead generation, market engagement and product awareness

Aspire to grow, adapt and lead your market. Be central to your customers' success 

Value Proposition Positioning

Align your value and benefits to customer pain points

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Sales Conversion

Support each sales stage with intuitive and relevant content in your sales funnel

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Comms Strategy Framework 

Define buyer personas to optimise the performance of your comms channels 

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Lead Management

Increase inbound enquiries through improved database usage and automated messaging

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WHY WE ARE TECH SPECIALISTS

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Our managing director, Ryan Haynes, is a specialist in B2B technology and systems marcomms with over 15 years experience working with startups, fast-growth companies and global enterprises. We get you on the right track with the most relevant channels to ensure your marcomms makes a real impact.

Engage with Haynes MarComs in

We’ve helped a niche tech provider diversify its market and identify its value proposition to the most relevant audience.  

Due to changing market conditions, we’ve supported a specialist system to reposition within two additional markets and reframed its value proposition for alternative buyer personas

Launching a new product, we placed thought leadership opinion articles, interviews and news announcements within the cleaning and facilities management media

Driving the disruption agenda, we secured media profiles in leading innovation and financial publications to support its funding round, and provided crisis and reputation management.

We’ve created a series of content for the sales funnel to inform and educate buyers on new technical and system capabilities to drive adoption and digital transformation

Working with a fast-growing IT services company, we identified their value proposition, and productised service offerings enabling to clearly communicate their solutions

We placed thought leadership opinion articles, interviews and news announcements within the media to gain visibility within their key vertical sales targets

We developed their digital content and reworked the user experience of the website while building a database and gaining credibility in the media

We have worked with some of the innovators in the sector, creating product marketing and sales funnel content and securing visibility in trade media. 

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MarTech

We’ve helped a niche tech provider diversify its market and identify its value proposition to the most relevant audience. 

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IoT Tech

Due to changing market conditions, we’ve supported a specialist system to reposition within two additional markets and reframed its value proposition for alternative buyer personas

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Clean Tech

Launching a new product, we placed thought leadership opinion articles, interviews and news announcements within the cleaning and facilities management media

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MarTech

PropTech

Driving the disruption agenda, we secured media profiles in leading innovation and financial publications to support its funding round, and provided crisis and reputation management.

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EdTech

We’ve created a series of content for the sales funnel to inform and educate buyers on new technical and system capabilities to drive adoption and digital transformation

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Enterprise Solutions

We placed thought leadership opinion articles, interviews and news announcements within the media to gain visibility within their key vertical sales targets

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Business Services

We developed their digital content and reworked the user experience of the website while building a database and gaining credibility in the media

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DevServices

Working with a fast-growing IT services company, we identified their value proposition, and productised service offerings enabling to clearly communicate their solutions

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TravelTech

We have worked with some of the innovators in the sector, creating product marketing and sales funnel content and securing visibility in trade media.

IoT Tech

Clean Tech

PropTech

EdTech

DevServices

Enterprise Solutions

Business Services

TravelTech

HAYNES MARCOMS EXPERIENCE

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OUR SERVICES

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Brand & Strategic
Planning

Content
Production

News, PR &
Industry Relations

CRM & Marketing
Automation

Account-Based &
Inbound Marketing

Media and
Presentation Training

Thought Leadership &
Crisis Management

Community Management & Social Media

Design Services

Campaign
Management

SEO & PPC

Video and Animation

FULLY FLEXIBLE PACKAGES FOR TODAY'S DIGITAL SALES

We work with companies that have an ambition to grow. We look for businesses that have the goal to influence the market and bring change to industry either through processes, culture or technology. 

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Start-up

Value Proposition
Strategic Planning
Budget Guidance
Channel Setup
Content Production

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Small or Medium

Go-to-market Plan
Budget Management
Lead Generation
Media Relations
Email Marketing

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Enterprise

PR & Media Relations
Product Marketing
Whitepapers
eGuides
Thought-leadership

WHAT WE DO

Marketing Kick-off Kit 

We set-up your marketing plan and channels to engage with your core target audience. Build your database, increase visibility and support sales with the right content, engagement campaigns and marketing assets.

Go to Market Plans

Gain focus with your marcomms strategy. We write the go-to-market plans to support your market growth, build market penetration and drive engagement. Whether for your Board of Directors or to secure financial backing.

Product Marketing Sales Funnel

We define the value proposition and value framework for your product portfolio, including the relevant content to feed the funnel with product sales collateral, presentations, downloads and engagement messages.

Strategic PR and Media Relations

We help you build awareness and credibility by positioning your business within key trade media and business titles. Sharing news, updates, achievements and thought-leadership to secure press coverage and grow partnerships.  

Lead Generation Management

Gain new leads and manage the sales funnel to drive customer acquisition. Through a content plan, we talk to buyers at each stage of the buying cycle including third party sponsorship, social media and email marketing.

Extended Marketing Team

Give your team and marketing a boost with channel specialists in PR, social media, SEO, and digital marketing. Our comprehensive services include strategic planning, brand design development, content production and performance reporting.

TESTIMONIALS

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As a young but fast growing company, we wanted to convert our reputation for successful solution delivery into a recognized brand.  None of us had hand-ons experience in launching marketing, social media and branding efforts, and we needed to do this while simultaneously keeping up with new business opportunities while serving our growing customer base. We met Ryan and Haynes MarComs at the right time to support us in developing our marketing and sales collateral, as well as to create a distinct market position and brand identity.

Haynes MarComs has worked closely with us to define our market position and value proposition, developing a set of brand and communications guidelines, and building out our marketing and sales channels. The team has created a full set of branded documents and marketing messaging enabling us to be more responsive to the market and connect with our buyers. As part of the market development, ongoing counsel from the team has allowed us to focus, adapt and diversify our service offerings.

It's a real pleasure to work with Haynes MarComs, they are responsive and turn around projects quickly - responding to our needs. They also challenge our ideas so we can make our marketing and our business the best it can be

Stephen Burke

SVP, Practice Principal, Travel & Hospitality

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Haynes MarComs has proved to be a real content partner for Criton. The team shows its specialism in hospitality across revenue management, marketing and technology producing a series of insightful and educational eBooks. They provide a clear process that reduces our workload and delivers a high-end well-designed product.

Stefano Ragusa

Senior Marketing Executive

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We first engaged with Ryan to review and develop the value proposition and go-to-market plan. The impressive and helpful results led into a continued cooperation. Today, the Haynes MarComs team is helping us to improve our sales funnel and grow our marketing channels, creating intelligent and engaging content for our buyer profiles. 

We very much value the fruitful cooperation with Ryan, Megan and the rest of the team as we expand the awareness of bd4travel in the travel industry and English-speaking markets. They have become a real extension to our team as they are always aligned to our marketing objectives, actively propose new initiatives and effectively drive our plans forward.

On top of that, with such a dynamic and agile business like ours, their ability to always be prepared to jump on new challenges and provide solutions that make the most out of the available resources is something we appreciate very much

Helge Moser

Director Marketing

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Ryan and his team have been a real support as we up our marketing and sales activity in the European hospitality market, providing insightful guidance and counsel. Our team has received training with marketing activities and content production, helping us to create a plan to connect with hoteliers and build a sales pipeline. They have also enabled us to extend our partnerships, prepare strong success stories and secure speaking opportunities at industry events to raise Bookboost's industry profile. Ryan and his team are creative, knowledgeable and have a strong network. I highly recommend Haynes MarComs. 

Daan De Bruijn

Chief Executive Officer & Founder

Arrange a Call

Thank you for your interest. You will be notified about the future dates of Recovery Marketing Programme for Hotels 2021.

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