Gen Z - the new researcher

Connecting to the younger b2b audience

Make no mistake, while your buyers maybe influential in business, and also the decision-makers, they may not be the first point of contact within an organisation.

Junior executives are doing the research, seeking easier and more efficient ways to do their job, looking for their career break and growth opportunities - or they are being given tasks by their more senior colleagues.

So have a read to find out how best to engage with this influencing audience. 

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Haynes MarComs supports businesses with strategic brand marcomms and digital and PR

campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals. 

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