How H-Hotels transitioned from hotel distribution to ecommerce
HOTELIERS' VOICE S3E5
Christoph Peppers, Director E‑Commerce for H‑Hotels GmbH joins us on Hoteliers' Voice Season 3 to look at the changes in revenue and distribution as ecommerce takes hold.
The H-Hotels Group operates 61 properties in Germany, Austria, Hungary and Switzerland. The family-run group has over 3,000 employees and includes a number of accommodation brands.
In conversation, we cover:
Changing roles in marketing and ecommerce
Building an ecommerce culture
Hotel ecommerce tech
Identifying and selecting the right systems
Key systems and partners include; GoogleAds, Criteo, Affiliates, vouchers, chatbot, metasearch, retargeting
Listen on Spotify
Listen on Apple Podcasts