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How Outrigger Hospitality implemented a data culture


James Wilson, Director of Business Intelligence and Analytics Services from Outrigger Hospitality Group gives insight for Hoteliers' Voice Season 3 on how to get data buy in and create a data culture across the organisation

Outrigger property blends seamlessly with its unique locale, offering a compelling guest experience with distinctive sense of place. With 38 properties and over 7,000 rooms in operation and/or development, Outrigger is a multi-branded portfolio while also managing properties part of top international hotel brands.

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In conversation with James, we discuss:

  • Importance of a data culture

  • Impact on the bottom line

  • Systems for data

  • Culture change and get buying

  • Identify the right partners

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