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How Best Western built a direct campaign with guest profiling


Chris Bowling, Head of digital marketing and ecommerce at Best Western UK joins us as our guest for Hoteliers' Voice to share how they built a direct campaign using guest profiling.


In this episode, we learn the approach taken to identify the right audience, the type of marketing strategy to harness this opportunity and the data that fed the campaign creative and channels to market.  

S3E1 - Best Western Hotels - Chris Bowling.png

We hear how Chris and the Best Western team looked for the opportunity to fight back for the brand. We discuss

  • Why education is important

  • The role of brand marketing

  • Identifying channels to reach the guest profile

  • Using guest data to determine the approach

  • The systems that underpin the campaign

Listen on Spotify

Listen on Apple Podcasts

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