Brand Positioning

Forming a set of messaging principals to differentiate the business and stand out in the industry


It's important to stay focused and not lose sight of why your business is relevant; key messages will allow you to remain true to your business goals and build a strong brand position.

Key Messages

Key messages help you to steer your business on a shared path from your most junior member to your most distant stakeholder - they know what you stand for and your mission. If each department in your business is not on track, your external stakeholders and newest members will become confused of your business agenda.

The RHMC delivers expert counsel to create a tight and consistent messaging ladder, brand personality and corporate voice which will provide commercial value, maximise opportunities, manage reputations, reduce risk, and build engagement.


  • Messaging ladder

  • Corporate story & profiles

  • Press Kit

  • Talking points

  • Crisis management playbook

  • Brand tone of voice

  • Communication guidelines

  • Workshops & spokesperson training


Haynes MarComs supports businesses with strategic brand marcomms and digital and PR

campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals. 

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© 2019 by Haynes MarComs Limited. Company number 11814958. All rights reserved