Brand Positioning

Forming a set of messaging principals to differentiate the business and stand out in the industry


It's important to stay focused and not lose sight of why your business is relevant; key messages will allow you to remain true to your business goals and build a strong brand position.

Key Messages

Key messages help you to steer your business on a shared path from your most junior member to your most distant stakeholder - they know what you stand for and your mission. If each department in your business is not on track, your external stakeholders and newest members will become confused of your business agenda.

The RHMC delivers expert counsel to create a tight and consistent messaging ladder, brand personality and corporate voice which will provide commercial value, maximise opportunities, manage reputations, reduce risk, and build engagement.


  • Messaging ladder

  • Corporate story & profiles

  • Press Kit

  • Talking points

  • Crisis management playbook

  • Brand tone of voice

  • Communication guidelines

  • Workshops & spokesperson training


Oxford Point, 13 Oxford Road, Bournemouth, BH8 8HA

Direct trains to our Central London base"

Spaces, 60 St Martins Lane,

Covent Garden, WC2N 4JS


Haynes MarComs Ltd
T: +44 (0) 7919 510051


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